Elevator Pitch Template An elevator pitch can help communicate your vision clearly, quickly and easily to potential investors, employees, and across the organization. For: Target Customers/Users Who: Monetizable pain, Need, Opportunity or Problem The: Product/Service Name Is a: Product/service Category That: Key User Benefits Unlike: Competitors & Their Competing Product/Service We (our solution): Solution and Primary Differentiation Example: “For taxpayers who are getting audited, our new audit assistance program is a free online service that helps them understand and navigate the process. Unlike today’s audit process where commercial tax advisors are the only support, the audit assistance program is provided to all audited taxpayers to increase compliance and reduce resentment towards government.” http://www2.gov.bc.ca/gov/content/about-gov-bc-ca/citizen-centric/ux-toolbox/web-strategy/crafting-the-vision/create-an-elevator-pitch-exercise https://hbr.org/2014/12/your-elevator-pitch-needs-an-elevator-pitch

BMC Template Who are our Key Partners? What Key Activities do we require? Manufacturing? Software? Supply chain? Who are our Key Partners? Who are our key suppliers? What are we getting from them? Giving them? How will we Get, Keep and Grow Customers? Which of our customer’s problems are we helping to solve? Which customer needs are we satisfying What are the Key Features of our product that match customers problem/need? Who are our most important customers? What are their archetypes? What Job do they want us to get done for them? What Key Resources we require? Financial, physical, IP, HR? Through which Channels do our Customer Segments want to be reached? What are the most important costs inherent in our business model? Fixed? Variable? How do we make money? What’s the revenue model? Pricing tactics?

Pitch Sentence Your name: ______________

Business Model Canvas – [_______________________] by [ ] Key Partners Key Activities Value Propositions Write directly to the canvas… Or use the post-it™ note …or both Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams http://www.businessmodelgeneration.com Double click on the post-it™ to edit. Recolour it using the picture format tools.

Customer Relationships Value Proposition Customer Segments Channels Customer Relationships Cost Structure Key Activities Key Resources Key Partners Revenue Streams