#PSUsocial Christie Clancy, social media specialist | Bill Zimmerman, social media manager

Would you share your tweet, post or image? SHARED retweeted, regrammed, shared 2. “Shared” tagged, liked,

Five tips for getting the share 1. You talking to me? Know your audience 2. Time’s are a changin’ Know when your audience is checking in 3. Quite the character 140 characters, elevator pitch 4. Picture it … Images, images, images 5. Live from Penn State … FB Live -- Periscope -- Instagram Stories -- etc.

Facebook Insights – Who When Where

Facebook The write stuff Short, concise posts Get the picture 250 characters or less 40 characters “ideal” Hashtag? Tag it, target it Location, location, location Get the picture Good images, non stock Native videos Graphics Only a photo? Caption it!

Twitter Analytics – Influencers Testing

Twitter Take it to the limit Using 140 characters Media = 0 Hashtag and Tag Be relevant Picture day

Across the platforms From here to there When sharing across your platforms, using a management tool makes a smooth transition from platform to platform.

Facebook live VS Periscope What’s the difference? And we’re live! Facebook live VS Periscope What’s the difference?

3, 2, 1 Chats and interviews with experts F P Get the feeling “you are there” at live events F P Special accessories/parts needed F P Analytics F P Engagement/Interaction F P Audience ? ? Capacity F P

Thank you Christie – cmc214@psu.edu Bill – wfz1@psu.edu #PSUsocial Questions? Thank you Christie – cmc214@psu.edu Bill – wfz1@psu.edu socialmediaoffice@psu.edu