Content Marketing Lowe’s Yellow No. 48 Campaign

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Presentation transcript:

Content Marketing Lowe’s Yellow No. 48 Campaign At the start of the 2016 NASCAR season, Lowe’s created a :60 second hype video to increase social awareness for the comeback of the yellow No. 48 on Jimmie Johnson’s Chevrolet SS. Lowe’s turned to PCG| SportsDesk Media to distribute the hype video via Facebook, YouTube and Twitter targeting NASCAR and Jimmie fans Goal: $.29 CPV Results 41k 4.59% CLICKTHROUGH Surpassed industry standard of .10% VIDEO VIEWS Exceeded expectations by over 30,000 $.07 COST PER VIEW