Personal Branding A leadership requirement

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Presentation transcript:

Building Your Personal Brand How to be authentic and differentiate yourself

Personal Branding A leadership requirement NOT a self-promotion campaign Your personal brand is your trademark Consistency and authenticity

Self-Awareness Quiz Write down 10 adjectives that best describe you Ask 5 people who know you to do the same How do they compare? How do you want to be described in three years?

Be Authentic and Consistent Are you an influencer? Are you an expert? Do you always deliver? Do you seek feedback?

Create Your Brand Plan Your Brand Mission Your Brand Benefit Objective Target Audience Reason to Believe How to Get There

Values Based Skills Cross Cultural Collaboration Adaptability Learning Agility

How to Stand Out in a Crowd Speaking Publishing Online Presence Online Presence Social Media publishing and connections Blogs Search Engine key words

What “Key Words” Define You?

Your Elevator Pitch Be authentic Convey your personality It’s about hard skills and soft skills How do you differentiate yourself? Practice, practice, practice

OWN IT! The sooner you stop believing that everyone else knows more than you do, THE SOONER DOORS WILL OPEN FOR YOU.

Karen Greenbaum kgreenbaum@aesc.org www.aesc.org www.bluesteps.com Karen Greenbaum kgreenbaum@aesc.org