Buying Motives & Comparison Shopping

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Presentation transcript:

Buying Motives & Comparison Shopping Introduction to Business & Marketing

Buying Motives Reasoning vs. Emotion

Based on Reasoning Price Convenience Safety Health Quality Guarantee/Warranty

Based on Emotion Style Color Family / Peer Approval Celebrity Endorsement Power

Smart Shoppers Take your time before purchasing Time your purchase for best pricing Avoid impulse buying Learn how to Comparison Shop

Comparison Shopping Smart shoppers know how to: Compare Sales Compute per unit cost Compare Sales Promotional Sales Clearance Sales Research Products

Compute per unit cost Sometimes prices vary by size Read labels for the size/weight of each product Figure out how much you are paying per unit Peanut Butter – Brand A 8 oz. $1.60 per jar Peanut Butter – Brand B 20 oz. $3.00 per jar

Compare Sales Promotional Sales Clearance Sales Limited-time offer that may happen once or on a recurring basis “30% off entire store – this week only!” Clearance Sales Final offer used to quickly sell the remaining stock of products “30% off the lowest marked price”

Research Products Types of Merchants Full-service Discount Specialty Outlet Supermarket Warehouse Convenience Stores

Activity: It is now time for you to be a comparison shopper …