Project START – Success Through Assistive Rehabilitative Technology

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Presentation transcript:

Project START – Success Through Assistive Rehabilitative Technology Mississippi Department of Rehabilitation Services

Marketing Plan Radio Television AT Awareness Week Mini Conferences Focus on Rural and Underserved Areas

Marketing Plan A media campaign for Project START was developed that targeted two audiences with two separate spots in radio and television advertising. One spot targeted potential consumers/clients while the other targeted individuals with AT equipment to donate.

Partnerships Two Men & Truck Independent Living Centers Durable Medical Companies Technology Vendors Department of Education

Partnerships United Methodist Churches Baptist Churches Health Departments Veterans Administration

Outcomes Received 73 Donations Trained 560 consumers

Increased Access 25 Computers 20 Mobility 1 Lift 3 Transfer Boards 25 Repairs Savings $29,523.60

How to find us: Dorothy Young 1-601-987-4872 dorothy.young@mdrs.state.ms.us Visit the Project START webpage at www.msprojectstart.org

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