Advocacy - Using Social Media to Publicise Your Repository

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Presentation transcript:

Advocacy - Using Social Media to Publicise Your Repository Misha Jepson June 2012 Graduate School and Research Services Coordinator Advocacy - Using Social Media to Publicise Your Repository RSP Webinar June 2012 Glyndŵr University Research Online http://epubs.glyndwr.ac.uk

Why whisper when you can shout? NASA Goddard Photo cc Why whisper when you can shout? Introduction Marketing The Repository The University Yourself

Marketing in a new age Social Media 2 years of learning It is a whole new world out there and we can be part of it World UK Repository Wrexham Leaflets & Posters emails and internal news Presentations Competitions

Copyright Misha Jepson 2011 Social Media What are your future plans? Copyright Misha Jepson 2011

Open Access & Social Media Social Media the future? http://www.youtube.com/watch?v=3SuNx0UrnEo Share Open Access & Social Media go hand in hand Who can you reach? Internet Minute http://www.cloudtweaks.com/web/content/Cloud-Computing.jpg Copyright Aphrodite 5

Branding and Marketing © art designer PLoS cc Misha Jepson Google search Do people know About your repository link Who you are What you do Copyright Misha Jepson 2011 Copyright Misha Jepson 2011

Linking to the Repository Website Links = higher Google ranking RSS feeds example Ensure all your sites are linked check by searching via Link:your url

Twitter (108 followers) @glyndwr_repos twitter News and You Twitter (108 followers) @glyndwr_repos twitter Facebook link LinkedIn 55 million members, your profile, collaboration, mention articles Link

Researcher Newsletter scribe Moodle Marketing and sharing Slide Share link Researcher Newsletter scribe Moodle Blog link http://glyndwrgraduateschool.edublogs.org/

Links Repository Blog Slideshare* Newsletter OA Moodle Facebook RSS Feed Facebook LinkedIn Twitter news Other*

How to share quickly and easily Hootsuite Twitter @glyndwr_repos Facebook @glyndwr_pgr LinkedIn My profile Other Message

Does it work? Date introduced 484 visits wider coverage Slideshare Facebook Blog Twitter Newsletter 484 visits wider coverage

Copyright Misha Jepson 2011 What scares you ? Copyright © Publishers rules http://www.sherpa.ac.uk/romeo Damaging your reputation, representing your organisation, not having anything to say? Post/pre print Post print Pre print No Copyright Misha Jepson 2011

Tips Don’t share private info. Once online its there forever Monitor accounts for spam Interact with followers If you find something interesting share it with others

Copyright Alexindigo cc. Your next step Gain support Be safe Have Fun Copyright Alexindigo cc.

Social Media Getting Started Twitter 140c, talk about your area of interest https://twitter.com/ Twitter explained here Hootsuite accounts link LinkedIn 55 million members, your profile, networking, tweeter feed http://www.linkedin.com/static?key=what_is_linkedin Shorten URL’s Bitly Facebook http://en-gb.facebook.com/

Any Questions? Misha Jepson d.jepson@glyndwr.ac.uk Glyndŵr University Research Online Copyright Misha Jepson 2010 Misha Jepson d.jepson@glyndwr.ac.uk Build and protect your brand You are marketing yourself your repository your University

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