Unitravel By: Xumai He, Vanessa Christie & Raul Rivera

Who We Are Strategy Statement Market Graph Mission Critical Team Student Process Flow Boarder Family Process Flow Factions Why Invest in Us

Who we are A student travel services company that helps individual student design and create a study abroad package that fits student’s interests and desires. Menu option Study Abroad Package More in depth cultural experience Native Families as hosts Offer study abroad programs schools may not

Strategy Statement Provide a premium study abroad package to students looking for a more in-depth cultural experience by pairing a student with a host family native to the country.

Market Graph High Margin, Low Volume MP: product differentiation Inelastic demand Marginal cost

The Mission Critical Team In-Country Representative Specific Information In-Country Representative Marketing Representative Find participants for potential Host Families within country Create detailed list of attractions of native country Market to schools and students within their geographic region Create packages for students

Student Process Flow Clients Rep. Meets with Clients Client Accepts Universities, Web & Word of Mouth Client and Rep. talk about package Cient accepts the package and pays Step #1 Step #2 Step #3 Step #4 Step #5 Step #6 Client Travels & Returns Rep. Creates Package Appointment Client makes appointment with Marketing Representative Rep. creates package based off clients preferences (Communication w/ In-Country Rep.) Student travels to country and returns...hopefully (Evaluations)

Boarder Family Process Flow Rep. views Application In-Country Rep Student Welcome In-Country Rep. views the application, send the best for screening Schools & Family Care Programs Market Families welcome the student upon arrival Step #1 Step #2 Step #3 Step #4 Step #5 Step #6 Client Returns Family Selection Potential Families Apply Families are selected and information is sent to In-Country Rep. (Communication w/ Marketing Rep. Student travels to country and returns...hopefully (Evaluations) Families submit applications

Factions Pricing Marketing Representative Commission Interests that are adverse to company goal: Marketing Representative Commission

Why Invest In Unitravel: Product Differentiation Host Family Concept Quality of Service One on One Creation of Package Strong International Network Connections Made Across Boarders

Thank You! Questions?