Love Your Local Market 2016

LYLM 2016 : Celebrating Britain’s Markets

LYLM 2016 Theme : Traders Each year Love Your Local Market builds on a specific theme In 2014 one hundred youth markets were formed around the UK. In 2015 the theme was Digital, creating technological awareness across the sector. This year the theme was Traders and all events were geared towards this Although we declare a new theme each year, we also target to achieve the previous years’ aims and objectives. Edit writing in red

Research Methodology Online registration survey Follow up survey Details of markets being registered How many markets were registered What prompted registration Whether a special event was held Aims and objectives Take up and retention of pitches offered Details of any incentives to traders Youth markets held How many pitches (if any) offered to start ups Digital promotion Details of digitizing the market place Focus for Love Your Local Market in 2017 19 online responses 360 responses to the online survey Monitoring of Social Media Edit writing in red

Participating markets 2016 # of participating markets in 2016 1,118 # of participating markets in 2015 1,200 # of markets registered in 2014 926 LYLM 2016 has achieved the most impressive geographical balance ever, and the number of participating markets almost matches the 2015 count

Attracting New Markets LYLM is still attracting new markets to participate. In its 5th year in 2016 very nearly half of participants are newcomers Proportion of markets per year new to LYLM Q. Did you take part in Love Your Local Market in 2012? 2013? 2014? 2015?

Reaching across the spectrum of market types Participation mirrors the diversity of markets across the UK. Three market types (General, Farmers, and Hot Food) represent two thirds of participants. Youth Markets, representing 4%, outpunch their weight in terms of their contribution and ‘share of voice’ 414 responses Q. What type of market are you registering? 414 responses

Impact of Youth Markets Often run in conjunction with town centre organisations, schools and colleges, Youth Markets provided a vibrant presence within the LYLM spectrum Young people injected energy and flair into the markets where they traded, and many commented how much they appreciated the chance to trial their retail ideas face to face with live customers 414 responses

Embracing all management structures LYLM attracts markets across the range of management models, reflecting the changing pattern across the UK. For 2016 it may be that a number of non LA markets are now identifying as ‘Others’ 225 responses Other: Partnership/ Collaboration Town & Country Markets Small Business Private License Charity run Managing Agents Partnerships with 1 or 2 of the options listed Other include: Town & Country Markets Small Business Private License Charity run Managing Agents Partnerships with 1 or 2 of the options listed Q. Is your market? Council Managed? Independent/ Privately Run? Community Run? Social Enterprise? Other? 225 responses

Reasons for Participating 454 responses Q. What prompted you to register for LYLM 2016? (Multiple Choice, 2 answers only) 454 responses

Objectives for LYLM Participants Boosting footfall and supporting the town centre are by far the most popular objectives, cited by more than half of participants. Only one participant in every 7 believes LYLM will increase their turnover 578 responses Q. What objectives do you have for LYLM 2016 in your market(s)? (Multiple Choice, 2 answers only) 578 responses

LYLM 2016 : close to 5,000 themed days The 2016 celebration has triggered 4,897 themed days in markets across the UK. Almost a third of participants staged events on every day during LYLM 4,897 Themed Days! 224 responses 28%- 313.04 29%- 324.22 13%- 145.34 30%- 335.4 Q. How many days do you plan to run your LYLM 2016 event at your market(s)? 224 responses

Pitches offered to New Traders LYLM becomes less focused on subsidised pitches for New Traders. In 2016 just over half of markets were targeting new Traders in this way 181 responses Q. How many additional pitches do you plan to offer for New Traders during LYLM 2016? 181 responses

Powerful Social Media Engagement 74,332,422 impressions on Twitter! 787,012 Social Reach on Thunderclap! 3064 search results on Instagram! 41,939 Facebook Impacts! Thunderclap is for campaigns and events. It is a crowd speaking platform that lets individual and companies rally people together to spread a message. Thunderclap amplifies your message with the power of the crowd.

Powerful Social Media Engagement 787,012 Social Reach on Thunderclap! Thunderclap is an online tool for promoting campaigns and events by aggregating social media messages Thunderclap amplifies messages sent out by using exponential techniques to achieve exceptional reach and volume of messages. Social Reach is a measure of the number of accounts participating multiplied by the number of outbound messages Thunderclap is for campaigns and events. It is a crowd speaking platform that lets individual and companies rally people together to spread a message. Thunderclap amplifies your message with the power of the crowd.

#LYLM2016 : What did managers say ?   Fab idea Amazing job at promoting local Markets Keep promoting us on twitter Move to a quieter time in the year Great promotional incentive Great opportunity to sell goods Helped to build good working relationships Celebrate markets all year round Length of LYLM events different in each venue No capacity to take on new stall holders Excited about the pop-up Publicity material for LYLM Help with new ideas Get traders on board

Suggestions for #LYLM2017

LYLM 2017 dates : May 13th to 27th See you all next year ! Love Your Local Market UK is coordinated by The National Association of British Market Authorities www.loveyourlocalmarket.org.uk @loveurlocalmkt