Evidence based policymaking 21st October 2014 #RSSEvidence Lord Gus O'Donnell Chairman, Frontier Economics and former UK Cabinet Secretary Behaviours have changed a lot Private sector spends ££ persuading us to change Gov regulates our behaviour and always has When should gov get involved and when should it step back? When should we restrict freedom of private sector? How best should gov affect change in behaviour?

Antti 1 min Behavioural economics is about understanding [READ] And it can be used commercially or by regulators and policy-makers. But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

Antti 1 min Behavioural economics is about understanding [READ] And it can be used commercially or by regulators and policy-makers. But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

Midata 1. Scan your bill 2. Switch & save midata

Antti 1 min Behavioural economics is about understanding [READ] And it can be used commercially or by regulators and policy-makers. But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

Antti 1 min Behavioural economics is about understanding [READ] And it can be used commercially or by regulators and policy-makers. But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

Antti 1 min Behavioural economics is about understanding [READ] And it can be used commercially or by regulators and policy-makers. But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

Antti 1 min Behavioural economics is about understanding [READ] And it can be used commercially or by regulators and policy-makers. But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

Initial What Works Centres cover £200bn What Works Network Health Education Early Intervention Ageing Crime Growth NICE Sutton Trust/Education Endowment Foundation Early Intervention Foundation Centre for Ageing Better College of Policing (crime reduction) WW Centre for Local Economic Growth UNCLASSIFIED

Participation in workplace pensions Auto-enrolment led to more than 1million new savers in less than a year – and especially the young

Antti 1 min Behavioural economics is about understanding [READ] And it can be used commercially or by regulators and policy-makers. But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

Antti 1 min Behavioural economics is about understanding [READ] And it can be used commercially or by regulators and policy-makers. But what does behavioural economics add to what we know? What does it tell us? Well let me start with how consumers make decisions. …

Incentives – take-up of loft insulation Any questions? I - INCENTIVES move to unleaded petrol. Tax and benefit system is full of examples lung cancer deaths: France and UK time lines Loft Example Loft insulation is something that benefits customers and the environment at the same time. This trial first looked at whether people could use their social networks to gain group discounts. These were financial discounts applied to groups of houses. This was relatively ineffective. However, by understanding the true reason behind why these were ineffective helped to find an effective solution using priming. By re-packaging, or re-framing loft insulation as a loft clearance service with insulation on the side, installation increased by almost three times. This ‘test and learn’ approach allowed testers to learn that discounts were largely unsuccessful due to the “hassle factor” of loft insulation.