A Leather bags e-commerce website Term Paper Final Solomon Tsao (solomon.tsao@utdallas.edu) EMSE 6361, Fall 2016
Overview 1: Current online store offers 60+ different leather bags.
Overview 2: Fashion designer select most popular patterns, colors, custom initials each season/year. Stripe Colors Initials
Current New Product Development & Onboard Process Fashion designer select colors ,patterns and bags for next season. Factory makes virtual samples for each one and email back to design team Design team decide which one is ok from virtual image and which one requires a real sample. Factory makes sample products and ship back to Dallas office Fashion design team makes final decision for next season’s new products.
What are the Problems : High Cost Cost of one sample product = $20 one high quality photo = $10 10 patterns x 10 stripes x $30 = $3000 / one bag per season 60bags x $3000 = $180000(This is a lot of money for samples) Labor time 3mins(making one virtual) x 10 patterns x 10 stripes =300mins 60(bags) x 300(minutes) =18000(minutes)(About 300 hours)
Sales <=> Profit What are the Problems : Because of the high cost Onboarding less products = Less selections for customer (Impact online sales) Longer time to make virtual images Time to market is a key point for sales Sales <=> Profit
Root Cause Analysis High Cost for making sample units Waiting samples from factory Labor time to create virtual images We need a system to be able to generate new virtual design in real-time Limited products to be selected Limited color / pattern / Initials / Stripes can be used Time to market : New products every season
Problem Interdependency Graph (PIG):
System To-Be P1 : Limited colors / patterns / Initials / Stripes can be used P2 : Limited products to be selected G1 : Unlimited colors / patterns / Initials / Stripes can be used G2 : Unlimited virtual product list Break
Softgoal Interdependency Graph (SIG):
PIG + SIG
End Product : (1) Assign Patterns(Objects) to Items Define Stripes(Objects)/Patterns(Objects) Map
End Product : (2) Define pattern’s scale Assign Initials(Objects) Object to Items
End Product : (3) Stripe Object Pattern Object Stripe Object Initial Object
Questions?