User portrait: millennial, professional, works with computer 6-10 hours per day, cares about ergonomics and productivity, maybe has carpal tunnel syndrome. US, EU, Asia. User’s segments with existing early adopters: programmers, 2d designers, 3d designers, video and audio editors, copy writers. Professional laptop market: $25B. 10-30% of all laptops, depends on vendor. Professionals will always need keyboard with keys for working. Based on our investigation we consider 70% of professionals will need our technology.

1.09 Pleasier M41. 4 touch keys 15.09 Pleasier M102. 10 touch keys 30.09 Fully functional prototype 15.10 First sale to early adopter 1.11 Angel’s investment 15.01 PR and marketing campaign start 1.03 First buying offer 1.07 Exit