Trade for Development Centre © Counter Culture Coffee Mathieu Desantoine Marketing Officer Trade for Development Centre

=> Aid for Trade

Trade for Development Centre – Who we are Goals Improve market access for small producers in the South Promote fair and sustainable trade Three pillars Direct producer support Financial support Business management & Marketing support: coaching Support to governmental programmes and projects Informing and Raising awareness 1 2 3

1 Direct producer support 1 Which organisations? Where and in which sectors ? 1 1 MSMEs and Producer organisations 22 countries - Focus on Africa Sectors: coffee, fruits, vegetables, nuts, wild medicinal and aromatic plants, artisanal mining (gold), argan oil, cocoa, tourism Fair and Sustainable trade certifications … Fair trade Organic Sustainable (member of ISEAL) PGS (Participatory guarantee system)

Identification of benefiting organisations TDC jury Growth potential Market demand Dynamism Capacity of the organisation Development relevance Number of members Gender Participation of members Financial situation Healthy organisation

Financial support to producers (grants) Purpose Improving market access Funded activities Product development, improve productivity and quality Training and participation in fairs Support for getting certified (Fair and sustainable trade) Results 2014-2017 51 projects financed +80,000 direct beneficiaries Increase in sales and earnings

Marketing support to producers (coaching) Purpose Sustainable increase of revenues Delivered service Personalised coaching At premises of the organisation By an expert in marketing Results 2014-2017 42 organisations coached Capacity building

Marketing coaching to producers Objective Sustainable increase of revenues through a better market access through a better commercial management of the organisation Understand business & market Identification new commercial opportunities Promotion & communication material Positioning organisation

Approach and methodology of the coaching How do we work? Tailor-made Benefiting organisation is driver No training, but coaching Learning by doing: little theory, much practice Participatory Simple & practical Empowerment: involvement of beneficiaries Long-term support Our coaches = specialists in business management, finance, strategic marketing & sales and communication

Detailed Content Flow of the marketing support program

2014 - 2017 Financial support: 4 projects Marketing support: 13 organisations Financial + Marketing: 2 organisation

Thank you Any Questions, Comments ?