KEY DRIVER OF CHANGE IMPLICATIONS FOR HBA HBA RESPONSE Career Advancement Barriers  Individual barriers to career advancement Corporate/organizational barriers to career advancement Shift in workplace environment – Individual responsible for own career many options from which to chose Women not paid equally and represented proportionally in leadership roles Not reaching all demographics or challenges with intergenerational workplace (e.g. millennial) Technology changing rapidly Not getting reach into companies available (only small % 2.5 approx.) Proactively help to shape the work environment at a corporate level Personalize experience using assessments Develop engagement models for different segments Leverage in-person connections Value of volunteering, prove with data Consistent and higher value programming for executive women Offer success stories/examples Support for members seeking career growth via programming, mentorship, networking Become a strategic partner for corporate partners Offer individual develop program for career track advancement Offer a full range of career navigation resources. Broaden product offerings Build new/enhance current skills Experiential learning more defined Increase new technology focus exploring new channels—opportunity to expand engagement Identify top companies through recognition system honoring those with women friendly practices and policies. List practices and polices in index.

KEY DRIVER OF CHANGE IMPLICATIONS FOR HBA HBA RESPONSE Technology o   Technology leading to collaboration/partnerships within and across industries o   New business sectors emerging from healthcare/IT partnerships Programming expectations More virtual On demand Technology has us working more across the globe/cultures Technology –diverse companies merging (e.g. GSK purchases tech companies to create new medical delivery device) HBA creates virtual platform for members to compliment in person networking Virtual/global creating communities on demand Upgrade technology Multi-channel connections that offer continuity for members with busy schedule/travel demands Affinity groups—more broad Help with career services ( e.g. resumes, member pages within the HBA site. Better training for volunteers in the digital/technology areas

KEY DRIVER OF CHANGE IMPLICATIONS FOR HBA HBA RESPONSE Demographics o   Aging population leading to increase of healthcare jobs o   Millennials will continue to be the largest age cohort in the workplace for decades New radical diversity of membership and leadership Membership opportunities-potential for new members from diff groups both generational and career stage Curriculum demand increases Virtual teams Customer potential-- more diversity of verticals—broad across healthcare spectrum Emphasize young professional membership Partner with universities More mechanisms to give feedback HBA for life curriculum Cross generational mentoring ( bi-directional) Programs/products offer things for all groups from new to position to tenured mid level career and senior leadership. HBA offers the experiential learning of virtual interactions. Broader lens of offerings Expand board representation-bring in more diversity Adjust communication means and messages (structured comm plans) Go beyond vertical advancement Selective/quality sponsor C-suite/VP programs

KEY DRIVER OF CHANGE IMPLICATIONS FOR HBA HBA RESPONSE Globalization o   Globalization across industries will continue to create additional opportunities in healthcare Diff countries have diff laws/cultures/languages Diff cost structures/currencies Varied --treatments, practices, government legislation, etc. Time zones diff Leverage technology for global reach Establish strategic partnerships to penetrate these segments Adjust offerings to align with cultural and business nuisances Expand Virtual offerings HBA Next—reorg of strategic model Intentional connection of local members with the global membership

KEY DRIVER OF CHANGE IMPLICATIONS FOR HBA HBA RESPONSE Disruption to Workforce Dynamics o   Layoffs and job growth will require need for career transition assistance Rapid/significant changes in the health industries from ACA/company restructures/new economic and social environments Changing work situations/environments—transitional Virtual connection for lifelong resources Expand this concept to be resource for entrepreneurs, career guidance, new skills dev, translation of work experiences into stories and documentation that would guide member career path HBA provides constant –virtually and in person connections/learning/skill development/industry trends—offers ongoing resources that will be beacon for membership in achieving goals Establish HBA as thought leaders Second career offerings and community/affinity group Comprehensive solution to career pathing and bridging.