Science communication in Russia: several pieces of a big puzzle Very personal selection

About me 2007 – 2012 Journalist and reporter in newspapers and news agency (general news, interviews, stories) 2012 – 2016 PR specialist of Rosatom PR-department Projects and responsibilities: - PR of Russian nuclear industry; - organization of science festivals and science events in 16 Russian regions; - communication with media; - development of SMM channels and some digital projects of Rosatom 2017 – 2016 Head of SMM department of TASS (Russian news agency) SMM of «Cherdak» – Russian online media about science. Accounts in Twitter, Facebook, VKontakte, Instagram.

Let’s hack the most interesting projects!

Project №1: Superheroes in court

Project №1: Superheroes in court Format: Science show Audience: Teenagers, family audience, adults Basic script: One of the famous superheroes is accused of the breaking laws of nature. The main question: «Can superhero who has such superpowers exist from of scientific point of view?» Main participants of the show - two scientists. They play roles of the prosecutor and the advocate. Goal of the prosecutor: to prove the audience that superhero is antiscience character and can’t exist in real life Goal of the advocate: to use laws of science and to convince audience that the superhero can exist.

Project №2:Total dictation

Project №2: Total dictation Format: Educational event in 866 cities in 71 countries. 200 000 participants. Goals: To motivate people to write and to speak in Russian correctly To integrate people who want to use Russian language all over the world How it works: Every year since 2004 famous Russian writers create text in Russian specially for this project. In the day of the event people write it on the offline platforms or online. Team check the texts and each participant gets his/ her results.

Project №3: Science media N+1 The secret of quantum teleportation is very simple. But secret it is a secret.

Project №3: Science media N+1 Format: Science media with SMM channels How it works: SMM channels – the main source of traffic. 200 K followers – audience of N+1 500 K followers – audience of Obrazovach

Thank You!