Retail Sales Letters Pertemuan 12

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Presentation transcript:

Retail Sales Letters Pertemuan 12 Matakuliah : G0374/Business Writing Tahun : September 2006 Retail Sales Letters Pertemuan 12

To stimulate patronage The Purposes To announce sales To stimulate patronage

The Contents The reason for the sale. The dates on which the sale will take place. The description of the sale merchandise The comparative prices An encouraging statement

Sales Promotion Letters

The Purposes Solicit interest rather than an immediate sale. Encourage inquiries rather than orders.

Stimulate the reader’s interest Describe the product. The Requirements Stimulate the reader’s interest Describe the product.