Sales Development Program
Agenda I. Company Overview II. Development & Employment Information III. Career Information IV. Recruitment & Interviewing Process
Company Overview
Nation’s Leading Consumer Promotions Co. Single-source marketing services company whose home-delivered, in-store and on-line media are united under the SmartSource family brand Specializing in customized, integrated marketing concepts and programs Built upon a foundation of strong retail and media relationships Superior knowledge of consumer shopping behavior Unsurpassed and comprehensive portfolio of complementary products and services
Part of the News Corporation Family Twentieth Century Fox Fox Animation Studios 20th Century Fox Home Entertainment 20th Century Fox Television Fox Broadcasting Company News America Marketing News America Publishing Fox Filmed Entertainment News Corporation Fox Television Stations Fox Kids Network Fox Sports Fox News Channel FX Network & fXM HarperCollins Publishers The New York Post The Weekly Standard In-Store FSI Merchandising Services International On Call
News America Marketing Divisions FSI In-Store Merchandising Services On Call International Free-standing inserts Home-delivered sampling Retailer co-marketing Themed events At-shelf couponing At-shelf advertising Cart advertising Aisle advertising Broadcast advertising & promotion Sampling & demonstration services Flexible client- dedicated programs-- short- and long-term Syndicated programs Pre-paid phone cards Interactive telephone applications 800/900 numbers In-store advertising & promotion Merchandising services
The SmartSource Product Portfolio
Clients
Retail Partners
New York City - Headquarter Office Wilton, CT - Headquarter Office Office Locations New York City - Headquarter Office Wilton, CT - Headquarter Office Princeton, NJ Boston Cincinnati Atlanta Dallas Minneapolis Los Angeles Chicago
Employment Information
1 2 3 4 5 full disclosure effective communication employee development Operating Principles 1 full disclosure 2 effective communication employee development 3 4 inclusive management 5 maximize the business
Company Culture community involvement an energetic, accomplished sales staff employee awards and recognition supportive yet challenging team environment open door policy to senior management holiday events and seasonal outings
Benefits health care 401K tuition reimbursement flexible spending account plans paid time off paid holidays pension plan
Success Qualities 3.0 minimum cumulative GPA excellent written & verbal skills strong work ethic leadership initiative and follow-through problem-solving skills ability to set priorities attention to detail team player
Training & Career Development Role training, company and industry orientation, technology skills and management development Learn from more experienced ACs and AAs Mentor Program pairing new hires and executives AC lunches with CEO and President Yearly performance management review
Career Information
account coordinator Sales Development Career Path Communicate between clients & internal departments Participate in sales calls Handle production materials Process orders and contracts Coordinate client presentations Work on an account team with an AD Analyze customer data Recommend advertising markets for accounts and brands
responsibility account associate Sales Development Career Path Account Coordinator responsibilities Manage selected regional accounts Develop new business clients responsibility
positive attitude account director Sales Development Career Path Manage national and regional accounts Act as a marketing consultant for clients Manage all aspects of each client’s business Manage an Account Coordinator’s work and development positive attitude
A Day in the Life of an AC Lori Nicholson, University of Michigan, 1998 Political Theory and Latin American History 8:00 am Comes in early to set up Deadline Report 10:00 am Works with the Media Department to customize a regional market list to meet a client’s distribution requirements 11:15 am Meets with Layouts to review specs for a client’s SmartSource Magazine ad 1:00 pm Learns of the Company’s weekly performance at the Regional Sales Meeting 2:30 pm Contacts Marketing Services to create a presentation demonstrating benefits of launching a new product with SmartSource programs 4:00 pm Discusses a business contract with Legal that specifies a packaged goods manufacturer’s agreement to place its FSI and In-Store advertising exclusively through News America Marketing
Sales Superstars: Heidi Gray Born: Chicago. IL Current Home: New York City College: University of Michigan, 1988, Sociology Heidi’s Timeline November 1988 Account Coordinator November 1989 Account Associate February 1992 Account Director November 1994 Senior Account Manager July 1996 Group Sales Manager July 1998 Vice President, Group Sales Manager March 2000 Sr Vice President, Regional Manager a focused and creative team player
Internships Provides a solid foundation and working knowledge of New America Marketing processes, expectation, systems and client relationships open to all majors full-time, entry-level paid positions special summer intern projects potential for future employment available in sales, marketing, media, finance, human resources and operations Requirements initiative & follow-through leadership ability interpersonal skills MS Office, Word, Excel, PowerPoint, e-mail systems minimum 3.0 cumulative GPA strong communication skills strong work ethic excellent written and verbal skills
Recruitment & Interviewing Process
Interviewing Process If you have at least a 3.0 cumulative GPA, submit a résumé to News America Marketing If you possess our Success Qualities, a News America Marketing representative then interviews you on campus during your school’s campus interviewing. Qualified candidates then meet with 7 members of our Executive Committee in NYC Candidates can also interact with their prospective peers and managers Offers based on the unanimous recommendation of the participating Committee members