Innovation and diversification in a changing landscape: a provider perspective East Midlands Strategic Market Development Event – supporting personalisation through creating a more diverse and responsive market. 2 November 2011 Sharon Blackburn Policy and Communications Director National Care Forum

Overview highlights Think Local, Act Personal Policy drivers National Market Development Forum

The context of change “If we always do what we have always done then we will always get what we have got............”

The context of change Expectations Diversification Segmentation

Change/challenge New forms of leadership Achieving outcomes focus Relationship centred services Diversification and flexibility Re-thinking the ‘how’

Choice Quality – a habit not a message! Hearing from the ‘experts’ Citizenship One size won’t fit all

Opportunities CLS/Belong OSJCT Somerset Care Housing 21 Extra Care Charitable Trust

And finally … This is about all of us..... “ People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou