Educational Leadership and Policy Studies Strategic Enrollment Planning at IUPUI: Is it Worth It? What Will it Take to Develop a Plan? Don Hossler Educational Leadership and Policy Studies Hossler@Indiana.Edu

Defining EM Influence enrollments and total campus revenue. Organized by strategic planning & research Concerned with college choice, the transition to college, student retention, & student outcomes Guide campus practices in new student recruitment & financial aid, student support services, curriculum development, & other academic areas to influence enrollments, student persistence, & student outcomes from college

Characteristics of Successful EM Activities No single org. model, but strong leadership & coordination Admissions marketing Financial aid Retention programs IR IT Interfacing with academic & student life units Linked with Strategic Planning Data Driven, Analytical Enrollment, Positioning, & Budgeting Strategy Being at the Table

Another Way to Think About It Revenue Prestige Access Diversity

The Certainties of Focused, Intentional Enrollment Efforts More institutional and academic unit time and resources will be focused on enrollment concerns You will spend more than you are spending now You will achieve more of your enrollment related goals You will have a richer understanding of the conflicts among your various goals

The Complexities of Enrollment Management at Large, Decentralized, Complex Institutions Holding together the common good Enabling academic units to respond the their intellectual, human resource, and market mission and needs Creating incentives for academic units to care about both the common good and their own imperatives

Necessities Strong analytical capacity Who are your students (s)? Where to they come from? What motivates them to come? How do they see the campus and/or your academic unit? If you want to change your profile or who you attract quickly (less than 5 years) you need to be prepared to buy them. Therefore you need to know how financial aid awards affects their enrollment decisions?

Some Observations About IUPUI and Its Challenges Given your history and mission, managing the nexus between diversity, access, and quality will be tough. Requisites for meeting your goal of being a national urban institution for health and science means recruiting out of state and larger aid packages. Be aware, national public policy may well be shifting back toward a stronger focus on access and equity with respect to financial aid.

Essentials on Success Keep senior campus administrators informed You need a senior enrollment planning committee that brings credibility, influence, and ability to make decisions about substance and costs of enrollment plans Making plans 5 years time periods expect them to have direct effect on effects and strategies for no more than 2-3 years Unless you SPEND, expect modest shifts over 3-5 year periods.

Ultimately…you will have to collectively take some risks, no sure thing