Newspaper Coverage Report University Communications May 9, 2011

Newspaper coverage analysis Media reporting searched via LexisNexis and Tribune databases Should be viewed solely as directional and for comparative purposes Does not reflect the quality of media reporting Schools compared Illinois Wesleyan, Illinois State and Augustana Kalamazoo College and Western Michigan Newspapers examined Pantagraph, Tribune, Sun-Times, Daily Herald and Kalamazoo Gazette

Observations IWU is very competitive with ISU in terms of Pantagraph coverage Overall, both schools have seen coverage decline about 20% over the past 10 years, which is likely due to less local news reporting in general For perspective, Kalamazoo College does not get near the coverage we do in a very similar situation IWU has very good share of news mentions in Chicago Very competitive with ISU in all papers Much better than Augie in all papers Athletics drives the Chicago coverage

Competing well in the Pantagraph Pantagraph mentions Source: LexisNexis

Wesleyan does better than K-College Kalamazoo Gazette mentions Source: LexisNexis

Competitive share in Sun-Times Sun-Times mentions Source: LexisNexis

Very competitive in Tribune Chicago Tribune mentions Source: Chicago Tribune

Very competitive in Daily Herald Daily Herald mentions Source: LexisNexis