Blogger, Cutting for Business Christine Schinagl Blogger, Cutting for Business Small Business Owner Mom
The most affordable way to grow your small business. SOCIAL MEDIA The most affordable way to grow your small business. Your Business
Presentation Overview Facebook Collaborations Pinterest Copyrighting & Calls to Action Instagram
WHO IS YOUR BUYER, WHERE DO THEY FREQUENT? Facebook Instagram Twitter Pinterest YouTube Largest, most well known Heavily image based Great for breaking news Youngest demographic 71% of adults who use internet are on Facebook Handmade community is exploding Users are more technically inclined than other networks Primarily female (68%) Most searched for term “Music” Equal male to female Highest demographic is college educated Majority of users are mothers (60%) Users spend a lot of time daily – 40 minutes Usage among seniors is growing fastest 18-34 accounts for 67% of Instagram users More popular with men 28% of Pinterest users have an income of $100K+ 80% of YouTube’s daily views are outside of the US Slowest growing sector of FB is age group 18-24. Hashtags are linked site wide More popular with urbanites Refers more traffic to the internet than Youtube, Google+, and LinkedIn combined Best video length – 31 to 120 seconds Pay to be seen Changes being made (owned by Facebook). Worldwide demographic Pins last forever Great for video hosting and posting on other networks
FACEBOOK SHOULD I BOTHER? PAGE VS. GROUP OLD CONTENT Monetization of Pages. It’s now, pay to “play”. A page or a page and a group – never just a group alone. New followers often don’t scroll through your whole feed, share and share again! FANS AS CREDIBILITY LINKING ACCOUNTS BE CONSISTENT Which business looks more credible: Company ABC with 105 Facebook followers or Company XYZ with 10,005 Facebook followers? Take advantage of the network which allows you to link to outside social networks. If you post one time per day – then always post one time per day. If you post 10 times per day – always post 10 times per day.
Changes are coming to Instagram… BRAND REPS AND ENTHUSIASTS STYLING YOUR FEED INTERACTION IS BECOMING IMPORTANT Brand Reps and Enthusiasts are good for your business because they get your traffic growing organically. A theme that runs through your entire feed. Due to the changes n the new algorithm, if you want your posts to be seen you have to encourage interaction.
FACEBOOK and INSTAGRAM: Interaction is Important Share something funny or relatable to your buyers.
PINTEREST PINS ARE FOREVER USE A BUSINESS ACCOUNT CLEAN OUT PINS PIN TO MORE THAN ONE BOARD TALLER THAN LONGER OKAY TO REPIN OWN PINS
TO BE SUCCESSFUL ON PINTEREST, YOU MUST PIN CONTENT THAT LINKS TO YOUR PRODUCTS, YOUR SOCIAL MEDIA, OR YOUR SHOP.
Go to Canva.com, click “Create a Design”, then choose “Pinterest Graphic”.
Pick a design. Some are free, while others are $1 Pick a design. Some are free, while others are $1. For this example, I chose a rustic theme.
Upload your product photo, then make necessary edits Upload your product photo, then make necessary edits. Remember to use a call to action to get pinners to click your pin.
Upload your product photo, then make necessary edits Upload your product photo, then make necessary edits. Remember to use a call to action to get pinners to click your pin.
IMPROVING YOUR COPYWRITING Don’t make your business sound large. Qualify your information. P.S. Lines Repetition is memorable. Diamond pattern of information. Rhyming works
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01 04 02 05 03 06 COLLABORATIONS Why collaborate with another seller? Limit the timeframe. 01 – When you collaborate with another seller, or several sellers, your brand is featured across multiple social media networks. 02 05 What products to collaborate on? Get it in writing. 03 06 How to find collaborators? I’ve done some work for you – paper bags.
TIDBITS SURVEYING BUNDLES TESTIMONIALS REDUCING YOUR TURNAROUND Bundles – Adds value and saves time. You notice bundles in big retailers around the holidays. Keep bundles to 2 – 5 related products. Tell customers how much they are saving. If they are only saving a few dollars, express in a percentage. Name your bundle! Photograph products together, rather than making photo collages. Surveying customers you already have! Turnaround – Amazon Prime – who loves it? It has spoiled us! Handmade is different!!!!!!!! Customers want things immediately. How long is too long? Streamlining your process (pre cut HTV, pre paint signs). Premade products – make one and keep the other in stock. TESTIMONIALS REDUCING YOUR TURNAROUND
Insider’s Club on Facebook (Group) Christine Schinagl Facebook facebook.com/cuttingforbusiness Instagram @cuttingforbusiness Pinterest pinterest.com/cuttingbusiness cuttingforbusiness.com Insider’s Club on Facebook (Group) christine@cuttingforbusiness.com