Sports and Entertainment Marketing 1

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Sports and Entertainment Marketing 1

Presentation transcript:

Sports and Entertainment Marketing 1 Objective 1.10

When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to: A. boost fan attendance rates. B. reduce the tickets' printing costs. C. discourage counterfeiting activities.

C. discourage counterfeiting activities.

Which of the following are the most important considerations when designing a basketball team's logo: A. Mascot and team size B. Team name and team size C. Team colors and team name D. Location and mascot

C. Team colors and team name

What do some professional sport teams do to promote renewed interest in a team that is losing support from fans? A. Redesign logos B. Increase prices C. Send newsletters D. Change sponsors

A. Redesign logos