Sharing Economy in Brazil Prof. Dalia Maimon dalia@ie.ufrj.br The BRICs in Turmoil Jalisco, México, june 2017

2.What the impact of sharing economy on employment and regulation The sharing economy has been widely hailed as a major growth sector, by sources ranging from Fortune magazine to President Obama. Time magazine ranked it among the 10 ideas that will change the world. It has disrupted mature industries, such as hotels and automotives, by providing consumers with convenient and cost efficient access to resources without the financial, emotional, or social burdens of ownership. Questions : 1.The sharing economy is mostly a reconfiguration of existing practices? 2.What the impact of sharing economy on employment and regulation

Sharing Economy drivers, Schor (2014) Economics factors, Environmental Social Cultural

Sharing Economy: Definition The sharing economy is a socio-economic ecosystem built around the sharing of human and physical resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organizations. The sharing economy is a rising pattern in consumption behavior essentially based on accessing and reusing products to utilize idle capacity.

Digital and Sharing Platforms Source: IGAS, RAPPORT N°2015-121R

Source : IGAS, sur la base du rapport de la Banque mondiale, Digital dividends, 2016.

KEY CRITERIA (BOTSMAN,2016) The core business idea involves unlocking the value of unused or under-utilized assets whether it’s for monetary or non-monetary benefits. The company should have a clear values-driven mission and be built on meaningful principles including transparency, humanness, and authenticity that inform short and long-term strategic decisions. The providers on the supply-side should be valued, respected, and empowered and the companies committed to making the lives of these providers economically and socially better. The customers on the demand side of the platforms should benefit from the ability to get goods and services in more efficient ways that mean they pay for access instead of ownership. The business should be built on distributed marketplaces or decentralized networks that create a sense of belonging, collective accountability and mutual benefit through the community they build. KEY CRITERIA (BOTSMAN,2016) KEY CRITERIA (BOTSMAN,2016)

Sharing Economy in Latin America (FOMIN/BID 2017) In Latin America, the Sharing Economy is growing steadily through local platforms, specially in areas of transport, tourism and crowndfunding and participation in international platforms. Rio de Janeiro today is the third city in the world with more Airbnb places with 21,000 properties, behind Paris and New York. In Mexico, Uber is growing at 20% per week

Source: FOMIN/BID 2017

Source: FOMIN/BID 2017

Source: FOMIN/BID 2017

Source: FOMIN/BID 2017

Brasil

Case StudIES Source: Maimon et alli 2017