AGCAS Biennial Conference 2011 One-to-one, one to many AGCAS Biennial Conference 2011 One-to-one, one to many? Are traditional practice skills still relevant Jan Perrett, University of Nottingham Siobhan Neary, iCeGS University of Derby Academic Year:2001/12 AGCAS Biennial

Previous beliefs “ The key rationale for the relationship between career guidance and public policy is that career guidance is a public good. It is designed to be of value to the individuals who experience it. But it also yields benefits to the wider society and economy” NGRF ( SA Barnes, 2007)

Benefits of Guidance Learning Goals Supports lifelong learning Contributes to national and individual economic growth Contributes to Flexible education and training system Increases retention Labour Market Goals Labour market efficiency Reduces mismatch in supply and demand Addresses skills shortages Reduces extent and duration of unemployment Minimises dependency on welfare Social Equity Goals Addresses Equality of opportunity Disadvantaged and marginalised groups Gender segmentation in the labour market Watts and Sultana 2004

Drivers of Career Guidance Provision New Labour Skills development Advancement Social inclusion Age and Stage Coalition Government Social mobility Social Justice Demand led All age, universal Open market Social justice generally refers to the idea of creating a society or institution that is based on the principles of equality and solidarity, that understands and values human rights, and that recognizes the dignity of every human being

Career Guidance in the new world Limited funding from the public purse Emphasis on employability and jobs, achievement and progression (not career) Developing new markets – commodify careers guidance Limited direction from central government Chartered Status The world of work is changing

Social-economic context for career guidance It is difficult to understand either individual behaviour or career guidance in isolation from the social context in which they function Individual behavior nor career guidance occurs in a vacuum removed from continuous transactions but are constantly immersed in: Social norms, mass media, behavioural expectations policies and regulations, cultural traditions, definitions of acceptable roles, beliefs, values. Herr (2008)

The role of Guidance in the new world

Changes in working practice Career development is impacted on by rapid change Macro level changes Increased globalization Advances in technology and Information Significant demographic shifts Global economy Key changes in working practices; outsourcing, off shoring, career patterns are no longer linear, organisational shift in how work is done and who does it, Impact of technology Skills needed to do the work available Workers need to frequently change job

Changes in working practice The top 10 jobs that will exist in 2010 did not exist in 2004 Today’s learners will have had more than 10 jobs by the age of 38 Over 40% of jobs in 2020 will require a graduate level qualifications In the last 10 years there have been12 jobs created in the knowledge industries for every 1 created elsewhere Hopson, 2010

AGCAS Code of Practice for Guidance Impartiality Confidentiality Individual Ownership Equality of Opportunity Transparency Accessibility AGCAS web site

ICG Code of Ethics Impartiality Confidentiality Duty of Care Equality Accessibility Accountability Continuing Professional Development 17/06/2018

In Conclusion… “I want the Careers profession to return to a position of public recognition, prestige and value where guidance is seen as an essential part of life and experience. It is too important for us to do anything other.” John Hayes, iCeGS Annual Lecture, June 2011