IWD 2017 #BeBoldForChange Brickworks Perth WA Annimac Futurist Augmented Reality Driverless Car Quantum energy Climate Change Bionic Bodies Peak Oil 2000 Population vs Resources 97% of water on Earth is undrinkable Smart machines ©2017annimac www.annimac.com.au
National Geographic Special Issue January 2017 #BeBoldForChange National Geographic Special Issue January 2017 Annimac IWD 2017 21 Gender ID’s : Teaching Transgender Toolkit ER Green & L Maurer ©2017annimac www.annimac.com.au
Our Four Generation Workforce b. 1980-1995 70-90 yo 50-70 yo 35-50 yo 20-35 yo ©2017annimac www.annimac.com.au 3
Generation Z Fifth Gen b 1995 - 2010 2 billion globally ©2017annimac Maclean’s July 2014 ©2017annimac www.annimac.com.au
Generational Characteristics Now time Gen Z 5 - 20 Gen Y 20 - 35 Gen X 35-50 B Boomer 50 - 70 is diverse celebrates diversity accepts diversity assumes diversity realist optimistic/ pragmatic/ practical idealist Self driven Self inventive Self involved Self expansive no rules re write rules desire rules reject rules uses/ignores institutions irrelevance of institutions mistrusts institutions topples institutions self made kids nurtured kids latchkey kids laissez faire kids highest expectation high expectation no link between hard work & success freedom to seek to achieve making the future future is open future is closing future is now egoless personalisation & customisation labels (as security) categorisation (mass) ©2017annimac www.annimac.com.au
www.mccrindle.com.au ©2017annimac www.annimac.com.au
Gen Z in Oz ©2017annimac www.annimac.com.au
2 billion in workforce in 2015 Gen Z 1995 - 2010 5 - 20 yo The Influencers Digital in their DNA 2 billion in workforce in 2015 largest cohort group v conservative v serious v ambitious v principled self motivated for usefulness hyperconnected personalised messaging . . . Digital Integrators ©2017annimac www.annimac.com.au 8
… The Influencers live mobile interconnectivity network people ignore obstacles sling shotting technologies Augmented Reality + VR + physical R expect robotics / androids reject idea of fixed place live intelligent towns/cities … ©2017annimac www.annimac.com.au
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