The Search John Battelle

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Presentation transcript:

The Search John Battelle Who plays? Who cares? What does it mean?

USA dominates search! 22-1-06 European search engine alliance to challenge Google Not only is the search engine industry dominated by Google – most searches done world wide today are done by one of the three giants: Google, Yahoo! and MSN, all American companies. It is not that the Europeans haven’t contributed to search engine development. Yahoo’s search engine is for instance partly based on the AlltheWeb search engine, developed by — and bought from – the Norwegian search engine company Fast Search & Transfer. What does this mean? Tech rules Economics rules Politics Business Personal