Gestion de l’entreprise internationale

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Presentation transcript:

Gestion de l’entreprise internationale Master 2 AET Spécialité EIPME

La planète du capital Module 2 Jean-Louis Perrault, 2004-2005 EI Les débats principaux sont politiques ou diplomatiques L’espace international après Bretton Woods est celui où les nations s’organisent ; L’économie internationale ne peut expliquer l’EI … elle ne saisit pas l’entreprise L’économie industrielle … ne saisit pas l’internationale Jean-Louis Perrault, 2004-2005

2-3 Impact des cultures nationales A- The Home-country environment B- The Three Dimensions of Business Strategies Jean-Louis Perrault, 2004-2005

A- The Home-country environment (1) Cultural Structure Structuration verticale ou horizontale ? Social Relationships Individualisme/indépendance vs Groupe/interdépendance Insecurity Avoidance Jean-Louis Perrault, 2004-2005

Simple Comparison between US and Japanese Cultures in business Innovativeness Team  innovativeness ? Inventiveness Individualism  creativity ? Approach to technological development New technology in- old out vs. Evolutionary step-by-step renewal Source : Martin Hilb in Gestion 2000 Jean-Louis Perrault, 2004-2005

A- The Home-country environment (2) Innovativeness Team  innovativeness ? Inventiveness Individualism  creativity ? Approach to technological development New technology in- old out vs. Evolutionary step-by-step renewal Jean-Louis Perrault, 2004-2005

Technological Cultures differentiation Innovativeness Team  innovativeness ? Inventiveness Individualism  creativity ? Approach to technological development New technology in- old out vs. Evolutionary step-by-step renewal Source : Martin Hilb in Gestion 2000 Jean-Louis Perrault, 2004-2005

B- The Three Dimensions of Business Strategies (1) Shareholder-oriented Business Dimension Customer-oriented business dimension People-oriented Business dimension Jean-Louis Perrault, 2004-2005

Three Dimensions of Business Strategies Source : Martin Hilb in Gestion 2000 Jean-Louis Perrault, 2004-2005

B- The Three Dimensions of Business Strategies (2) Shareholder-oriented Business Dimension Low debt-to-equity ratio (US) vs high debt-to-equity ratio (Jap)  Short-term oriented business decisions Jean-Louis Perrault, 2004-2005

Share-Holders Oriented Model Source : Martin Hilb in Gestion 2000 Jean-Louis Perrault, 2004-2005

B- The Three Dimensions of Business Strategies (3) Customer-oriented business dimension Ansoff’s Product-Market External Growth Vs Growth by step with continuing product development Voir www.valuebasedmanagement.net Jean-Louis Perrault, 2004-2005

Consumer-oriented Business Dimension US < Jap US < Jap Source : Martin Hilb in Gestion 2000 US < Jap US > Jap Jean-Louis Perrault, 2004-2005

B- The Three Dimensions of Business Strategies (4) People-oriented Business dimension Intérêts identiques ou conflictuels ? Jean-Louis Perrault, 2004-2005

People-Oriented Model Source : Martin Hilb in Gestion 2000 Jean-Louis Perrault, 2004-2005

Succesful = Paradoxal ? Jean-Louis Perrault, 2004-2005 Source : Martin Hilb in Gestion 2000 Jean-Louis Perrault, 2004-2005

KISS-S Rule Keep It Simple, Systematic and Stimulating Source : Martin Hilb in Gestion 2000 Jean-Louis Perrault, 2004-2005

Global World Jean-Louis Perrault, 2004-2005