GAMING POV

GTA V – mobile swipe gallery +1.2M Impressions Delivered +1.3K First Interactions +1M Page Views +8.8% Expanded Unit Click-through Rate 319% The industry CTR Source: Celtra Report 2013 / MediaMind Research, 2012. Market Definition: United States & Canada - Industry Average 2.18% CTR

Syndication and distribution Sliver unit Destructive overlay Prime placement fixed to the top of the site Site content gets pushed down upon user engagement Single and multi video functionality Client site and social click outs Subtle HTML 5 animation Fully branded video game experience Engaging 3-D destructive animation Click-through link to site of purchase

Syndication and distribution Custom video series complex OVERLAY Custom video series and hub destination Multi-part video series integrating an in-depth look at the hottest topics in gaming and upcoming releases Interactive user commenting Social share tools Promoted via cobrands and video distribution/syndication units High-impact overlay execution Fully branded roadblock Engaging custom animation Click-throughs to site of purchase

Syndication and distribution Mobile cube FEATURES: Sleek and interactive unit featured six sides Users could spin and turn cube left to right, up and down Unit triggered by 320x50 banner featuring client branding Users could view content such as short video clips and stills Click-outs to official site for additional product information

craveonline Engagement Male 18-34 Audience M18-34 are 109% more likely to be found on CraveOnline than the average internet site 159 MILLION Reaches 29.7% of the TOTAL US INTERNET AUDIENCE of males ages 18-34 COMP INDEX 209 PAGE VIEWS 6.5 MILLION 24+ AVERAGE PAGES PER VISITOR 16+ MIN MINUTES PER VISITOR UNIQUE VISITORS Source: comScore Key Measures, Plan Metrix, Q4 2013

Share opinions on social media Reach and consumption Audience M18-34 215 COMP INDEX 251 COMP INDEX Own a PS3 console Own an x-box 360 console 295 COMP INDEX 301 COMP INDEX Frequently advise others on video games Own 3+ web enabled game consoles 342 COMP INDEX 272 COMP INDEX First to own the latest on video games Spend 20+ hours per week playing video games 310 COMP INDEX 186 COMP INDEX Spent +$200 on video games in the last 6 months Post to social media daily 187 COMP INDEX Share opinions on social media Source: comScore Plan Metrix, Q4 2013

Reach and consumption Audience M18-34 310 COMP INDEX 249 COMP INDEX Play shooter games Play RPG games 275 COMP INDEX 221 COMP INDEX Play fighting games Play adventure games 177 COMP INDEX 187 COMP INDEX Play sports games Plat extreme sports games 273 COMP INDEX 310 COMP INDEX Play action games Play strategy games 217 COMP INDEX Play racing games Source: comScore Plan Metrix, Q4 2013

Past gaming campaigns 1.26% 7.25% 8.89% Click-Through Rate 9.7x the Industry Average 7.25% Interaction Rate 82% the Industry Average 8.89% Post Engagement CTR 0.13% Click-Through Rate 4.0% Interaction Rate eMarketer:  US Rich Media Ad Metrics, by Industry, 2012 – Gaming

mobile solutions DEMO DEMO DEMO DEMO DEMO Animated Banners/CDU Adhesion Unit 3D Cube Swiper Gallery Combinator DEMO DEMO DEMO DEMO DEMO