Interior Design Business Plan

CONTENTS Blank spot in the market Target Audience Unique Selling Point Promotion Strategy

01 Bland Spot in the Market

02 01 03 Decoration is The process of design is not effective an emerging industry, which is not well-deve loped The process of design is not effective Existing design tend to be luxurious and impractical

02 Target Audience

Young people with less budget Elder people that need functional design People who have demands of life quantity, like to decorate home

03 Unique Selling Point

4, Design for those who rent a house. 2,Deep dig the needs of young people and elder people, and provide them with user-friendly design. 1，Provide the service of changing the home decoration from time to time. 3,Make the process of design more simple and effective: pre-design a questionnaire to have customers’ life habits and design according it. 4, Design for those who rent a house.

04 Promotion Strategy

In my imagination, I think the advertisement should be cozy, practical and creative. The promotion should be both online and offline, and mainly focus on social media. I think the key point of promote by social media is “engagement”, which means let people get engaged, so we can design a series of campaigns, for example, let people share and show their skills of classify and storage. I think the most important thing of promotion is to spread your concept of life ,your concept of life quantity, when people accept it, they will accept your design..

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