Unit Five MARKETING Unit 5 - slide 1.

Slides:

Advertisements

Similar presentations

Introduction to Key Marketing Terms and Concepts

Advertisements

MAIN TITLE Title Name NAMES A B C. CASE STUDY WHAT IS PRICE ? PRICE The amount of money charged for a product or service, or the sum of the values that.

MBMC Copyright c 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 6: Perfectly Competitive Supply Slide 1 Profit-Maximizing Firms in.

DO NOW The last item you purchased was__________. What motivated you to purchase that item?

Marketing. Today…  What is a market?  What is marketing?  Role of Marketing  Marketing Objectives  Marketing Activities.

Topic 4 Marketing The role of marketing. Learning objectives Understand what marketing is and the role of marketing Asses the main features of markets,

Chapter 28: Effective Marketing. Purposes of Marketing Anticipating customers’ wants (Market research) Satisfying customers’ wants in a way that delights.

3.1.1 The Role of Marketing. Learning Outcomes To be able to define marketing To understand why identifying and satisfying customer needs are important.

Copyright © 2006 Thomson Delmar Learning All Rights Reserved Selling Hospitality Chapter 18 The Future of Hospitality Sales: A Situational World.

1 Essential Question: Identify the two types of highly competitive markets, describe the four conditions required for Perfect competition and explain why.

The Basic Marketing Concept. 4.1 Marketing Applications A philosophy that a company’s success is ultimately dependent upon efficient identification of.

CHAPTER 8: SECTION 3 A Monopolistic Competitive Market Characteristics of a Monopolistic Competitive Market A monopolistic competitive market has the following.

© Thomson/South-Western ECONOMIC EDUCATION FOR CONSUMERS Slide 1 Consumer’s Role in the Economy Objectives: By the end of class, students will be able.

MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.

THE ROLE OF ADVERTISING IN MARKETING Topic 1 Introduction to Advertising.

Starter (3 minutes): 1.Define ‘marketing’ 2.What different aims do you think a marketing department would be set by the business? 3.What is the difference.

The Marketing Mix. The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives.

Chapter 2 Economic Systems. Key Economic Questions 1.What goods & services are to be produced? 2.How should the goods & services be produced? 3.For whom.

2 SECTION 1.1 What Is Marketing What You'll Learn  The meaning of marketing  The foundations of marketing  The functions of marketing.

1 Marketing Management Chapter 1. 2 What is Marketing? Marketing is the delivery of customer satisfaction at a profit.

INTRODUCTION TO PRINCIPLES OF MARKETING

D. Marketing a Small Business

Does a product have to be PROFITABLE to make it into production?

Market Research Unit 5 - slide 13.

FIVE PRODUCT LEVELS Core benefit of the product Generic product

Objectives Course Organization Tasks of Marketing

Product Orientation Unit 5 - SLIDE 4.

Standard 1 – World of Marketing What You’ll Learn . . .

Impact Workshop NABC Project Worksheet Present your project idea using the NABC - format. Present your idea in three minutes! PROJECT IDEA

Marketing: Managing Profitable Customer Relationships

The World of Marketing Standard 1.

Marketing Plan.

Aim: How can we identify the Four Ps that make up the marketing mix?

Marketing Is All Around Us Chapter 1. Section 1.1- What You’ll Learn... The meaning of marketing The foundations of marketing The functions of marketing.

What is E-Commerce ?. What is E-Commerce ? Types of E-Commerce Software as a service is a cloud based delivery model in which applications are hosted.

Pricing Strategy.

© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e C H A P T E R 10 SLIDE Marketing Basics Develop Effective.

Strategic Marketing Fall 2013

WHAT IS MARKETING ? Marketing is the basic function of all business firms. The organization starts marketing before the production of goods and it continues.

Marketing Is All Around Us

CHAPTER 1 Marketing in a Changing World: Creating Customer Value and Satisfaction Objective: Introducing the basic concepts and philosophies of marketing.

Introduction to Key Marketing Terms and Concepts

Supply and Demand Chapter 1.4.

UNDERSTANDING MARKETING AND MARKETING PROCESS

Students can distinguish between a good and service

Marketing Is All Around Us

Marketing Management Module 1

Different Pricing Strategies

Ag & Resource Economics

“Every company is a software company

What Is Marketing?.

Chapter 3 Your Purchasing Power

11BST 1.4 Marketing.

D. Marketing a Small Business

Marketing Unit 3.

Tyler, Kayla, and Miosha.

Porters Five Forces.

The World of Marketing Standard 1.

Pricing Products Meaning and use of price

Chapter 1: Nature and role of pricing in the organisation

$100 $100 $100 $100 $100 $200 $200 $200 $200 $200 $300 $300 $300 $300 $300 $400 $400 $400 $400 $400 $500 $500 $500 $500 $500.

Pricing: Understanding and Capturing Customer Value

Ind – Develop a foundational knowledge of pricing to understand its role in marketing. (Part I) Entrepreneurship i.

The Decision-Making Model

Perfect Competition Chapter 7 Section 1.

Secondary/Environmental Participants

Pricing: Understanding and Capturing Customer Value

Marketing Channels and Supply Chain Management

Marketing Basics Chapter 10 Section 1.

Needs, wants & Business Mr. Singh BBI2O.

Presentation transcript:

Unit Five MARKETING Unit 5 - slide 1

Marketing Main functional area of the organisation. The importance of this dept will depend upon the size and type of organisation. Main strategic areas of the business Successfulness of marketing will influence how successful your business is. Unit 5 - slide 1

A Market Place where buyers and sellers meet to exchange goods and services for money. Allows sellers to quickly find out what buyers want and need as they can meet face to face and discuss. Large companies don’t normally meet customers face to face therefore to find out what customers want they need to market goods. Unit 5 - slide 1

What is Marketing? Communication between producer and consumer who under normal circumstances would never meet. Process involved in identifying, anticipating and satisfying consumer requirements by still creating a profit. Unit 5 - slide 1

Identifying What does the consumer want in terms of: Price Features Quality Colours Delivery Packaging Service Involves communicating with the consumer to meet their needs. If an org. identifies correctly a sale will be successful. Unit 5 - slide 1

Anticipating Products take a no. of years to develop. Businesses have to anticipate what consumers will want in 1, 2 or 5 years time. Involves communicating with the consumer. Most occasions consumers are totally unaware of what they want in the future. E.g. 5 years ago, no-one would have guessed that teenagers would want mobile phones, but the mobile phones companies did. Unit 5 - slide 1

Satisfying The business must produce: the right product at the right price at the right time. Otherwise the customer will buy a competitors product. With alternatives available it is essential you do not get it wrong or you will lose sales. Unit 5 - slide 1

Strategic Decisions Usually involve marketing. Referred to as a Strategic Activity. Example: to increase market share (Strategic objective/decision) you have to get customers to buy more of your product and less of your competitors. Marketing is that activity which achieves this. Unit 5 - slide 1