SUMA Advocacy: Review and Recommendations January 30, 2011 Title

Background Task – Review SUMA’s advocacy (strategies and practices) Goal – Enhance SUMA’s ability to affect the provincial government Methodology – Internal, external & best current practice

Observations Strengths – What’s working Credibility – based on performance & achievements Resources – including membership & operations Opportunities – What can work better Tapping all resources Being more proactive on core issues

Recommendations – 1 Change, but incrementally Build long-term relationships at all levels Leader-to-leader Constituency-to-constituency Staff-to-staff Use information to lead Information collection New research

Recommendations – 2 Select core issues and get proactive What you stand for that creates a unified, active membership What key provincial government actions you need Integrate member communications and advocacy Highlight the advocacy priorities

Summary Situation today Potential for tomorrow Strength: credibility, resources Opportunities to tap resources more proactively on core issues Potential for tomorrow Change incrementally Build relationships at 3 levels Use information to lead Be proactive on core issues that brand and unify SUMA Integrate member communications and advocacy