FEBRUARY 29, 2016 SOCIAL MEDIA: WHAT’S GOING ON OUT THERE?

POLITICS COMMUNICATIONS ADVOCACY TECHNOLOGY Strategies that win. ADVOCACY Identify, educate, and mobilize the voices that matter. TECHNOLOGY Access, insight, and flexibility. COMMUNICATIONS The right message. The right channels. The most experienced, trusted, and proven public affairs firm, mobilizing influencers to take action for the nation’s top corporations and associations. DDC is a member of the Omnicom Family. 20 YEARS. 16+ COUNTRIES. 145+ EMPLOYEES. 300+ CLIENTS. DDC | 2

2015 2014 712% GROWTH 2013 2012 2011 QUICK STATISTICS 2010 2009 157+ MILLION Facebook users in the US 320 MILLION Twitter users in The world 122+ MILLION Members on LinkedIn 175 MILLION Tweets posted per day 77.6 MILLION Users on Instagram 100+ MILLION Snapchat users globally QUICK STATISTICS 2005 2006 2015 2010 2007 2008 2009 2012 2011 2014 2013

SOCIAL MEDIA IS CONSTANTLY EVOLVING

SOCIAL MEDIA IS CONSTANTLY EVOLVING Customer service without the phone center Real-time updates Q&A Two-way conversation Understanding the social conversation Identifying influencers Early warning system Crisis communications Here’s one example of how an agency is using social media to engage with their customers It’s worth the investment in a “digital war room” even if that’s just one team member

Values Behaviors Demographics TARGETING THE BULLSEYE WHY consumers act Attitudes Beliefs Interest areas Levels of engagement Issue positions Identify niche audiences who care about your issues Behaviors WHAT consumers do Online behavior Purchase behavior Search behavior Demographics WHO consumers are Age Gender Household income Profession / Title

Content must be designed for mobile SOCIAL IS MOBILE SNAPCHAT 100% mobile 100M+ users TWITTER 80% of users access via mobile FACEBOOK 934M daily active users on mobile 47% users ONLY use mobile to access FB

TRENDS Distill complex issues into shareable videos/GIFs/Vines, or eye-catching movement 100M hours of video a day on FB 80% of users watch video content on Twitter Twitter and Tumblr autoplay GIFs Content creation can seem time consuming, expensive: Community Grows campaign provides assets for orgs, VPT produces content you can leverage. Users are more readily using videos and gifs and platform algorithms are prioritizing this media Facebook and Twitter autoplay videos—no sound, so must design accordingly (captions now available)

HOW WE AMPLIFY OUR VOICES FOR PUBLIC TRANSPORTATION And how do we measure success? VPT utilizes: Multiple platforms Facebook Twitter YouTube Visual elements Photography Sharegraphics Videos Gifs Success is measured beyond page likes 1,076 People shared the post 965 People commented on the post 13,961 People liked the post 272,814 People saw the post Embed: https://business.facebook.com/PublicTransportation/posts/1036111963094020 Budget: $400

IF THE ROBOTS DON’T TAKE OVER, THE YOUTHS WILL SNAPCHAT 7B video views a day Discover platform From Vox to Buzzfeed to Cosmo. There’s something for everyone. And people are watching Custom filters – sponsored and geotargeted Dedicated brand channels interspersed with video advertisements Amplify your brand Amplify your policies

IF THE ROBOTS DON’T TAKE OVER, THE YOUTHS WILL SNAPCHAT 7B video views a day Discover platform From Vox to Buzzfeed to Cosmo. There’s something for everyone. And people are watching Custom filters – sponsored and geotargeted Dedicated brand channels interspersed with video advertisements Amplify your brand Amplify your policies

WHAT TO TAKE HOME RISE CONSTANT EVOLUTION TARGET THE RIGHT AUDIENCE SOCIAL IS MOBILE RISE ROBOTS OR TEENS VIDEO CONTENT Constant evolution: not all scary, provides opportunities for smart brands to engage with the customers

THANK YOU