Carla SEO/SEM.

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Presentation transcript:

Carla SEO/SEM

Search Engine Optimization How it Works Rank is determined by importance Essential Techniques Make website easy to navigate Conducting Keyword Research Make it something more people will search up Crafting a Content Strategy

Search Engine Optimization Leveraging a Local SEO Must have: Google my business listing Review citation Collect reviews Choosing to Hire a Professional Consider budget Red Flags True SEO don’t provide guarantees Don’t promise instant results Avoid anyone that says they have connections

Search & Display Marketing Launch text search ads Create a campaign: Select type of campaign Give it a name, something specific Using Remarketing Remind visitors to reengage with your site Deliver customized and high performance ads Recover lost traffic