Television Viewing Preferences & Online Synergy Females 60+ December 2014

TV & Online Synergy And the survey says… In a nationally representative telephone survey, people were asked about their preferences for viewing TV programs, and their simultaneous use of TV and online devices Viewing TV on the big screen is clearly the preference for most Canadians, but what is also becoming clear is the symbiotic relationship between TV and online activity TV and online work side by side as people are exposed to advertising and work their way down the purchase funnel

Preferred device for watching TV Females 60+ Q. Thinking about watching your favourite TV programs, where would you rather watch them? Source: nlogic December 2014 – TV-Internet Survey 2014

Preferred experience for watching TV Females 60+ Q. How would you most prefer to watch TV programs? Source: nlogic December 2014 – TV-Internet Survey 2014

Default to the best screen available Females 60+ Q. Could watching your favourite TV programs on a computer or mobile device replace watching them on your home TV as your preferred method of watching television? Source: nlogic December 2014 – TV-Internet Survey 2014

Simultaneous second screening Females 60+ Q. In the past week have you watched TV and used the internet at the same time? Source: nlogic December 2014 – TV-Internet Survey 2014

Screens share priority Females 60+ Q. While you were watching TV and using the internet at the same time, were you paying attention to both? Source: nlogic December 2014 – TV-Internet Survey 2014

Screens share priority Females 60+ Q. Did you pay more attention to the Television or the Internet, or did you switch back and forth? Source: nlogic December 2014 – TV-Internet Survey 2014

Source: nlogic December 2014 – TV-Internet Survey 2014 TV creates Demand Females 60+ Q. Have you ever gone online and searched for information or a website based on something you saw in a television? Source: nlogic December 2014 – TV-Internet Survey 2014

Online converts demand Females 60+ Q. When you went online and searched for information or a website based on something you saw in a television commercial, what did you do? Source: nlogic December 2014 – TV-Internet Survey 2014