How Four Seasons Increased Revenue with a Genius Social Promotion The Four Seasons Hotel New York is a classic choice for business travelers, but over the summer when business travel slows, the luxury hotel looked for a new target audience. To do so, they targeted families with a social promotion to generate awareness about their family-friendly amenities. As a result, Four Seasons New York increased their summer revenue year-over-year by 5% and grew their social community by double digits. The Results 10% increase in Facebook fans 5% increase in summer revenue year-over-year 19% increase in Twitter fans Wanna know more? Read on.