Destination Perspective Waveney - Rural & Coastal Waveney Overview 4 Million Visitors £250,000,000 Tourism Economy Varied Tourism Offer Multiple Visitor Profiles

Strategic Aims To work in Partnership with Stakeholders To increase the value of Tourism in a sustainable and responsible way To market the area of Waveney as The Sunrise Coast

The Tourism Strategy Partnership structure and focus Branding – The Sunrise Coast Destination Marketing Product Development Tourism Regeneration Information Provision Visitor Research

Waveney’s Built Environment Offer Lowestoft – Traditional Seaside Resort Southwold – Classic Seaside Resort Beccles – Broads Market Town Bungay – Historic Market Town Halesworth - Rural Market Town Kessingland - Seaside Village The Villages – Rural Suffolk Villages

The Natural Environment The Broads – Britain’s Magical Waterway The Beaches – Resort and Rural The Suffolk Coast and Heaths – AONB Suffolk Countryside – open space, ideal for Walking and Cycling

The Attractions and Major Events 1 The Wildlife Park - Africa Alive 2 The Theme Park - Pleasurewood Hills 3 The Historic House and Gardens - Somerleyton Hall 4 The Piers and Promenades – Southwold and Lowestoft 5. The Festival - Lattitude 6.The Air Show– Lowestoft

Accommodation Holiday Parks – Coastal and Broads Camping and Touring – Across District B&B – Southwold and Lowestoft Hotels – Lowestoft and Southwold Self Catering – Rural and Southwold

The Partnership-Waveney Tourism Forum Established 1999, Structured in 2003 To provide guidance and direction for Tourism in Waveney Executive Board meets 6 times a year Full Forum comes together twice a year

The Partnership –Executive Group Local Groups – 5 Seats (elected) Attractions – 4 Seats (nominated) Accommodation – 5 Seats (nominated) Events – 2 Seats – (nominated) Rural Rep. – 1 Seat (nominated) Academic Rep. – 1 Seat (nominated) Councillor – 2 Seats (appointed) LA Officers – 3 Seats (Advisory capacity)

The Partnership – Local Groups Key area local groups focused on localised tourism Lowestoft Tourism Group – est.2002 Southwold Tourism Group – est. 2010 Bungay Joint Tourism Committee est. 1989 Halesworth Tourism Group – est. 2003 Beccles Tourism Group – est.2006

Funding LA Expenditure (Inc 10.4 FTE) Marketing and Development – 200k Tourist Information 280k Events 165k LA Income Marketing Partners - 30k Retail Sales – 115k Events – 27k Overall Cost to WDC - £473,000 (0.2% of Tourism Economy)

The Future

The Future Joint Working Amalgamation of Tourism Teams across councils Combined Strategic Approach Combining of Destination Marketing Joint Tourism Budget

The Future Destination The Suffolk Coast Development of New Tourism Strategy Creation of Suffolk Coast Destination Branding Creation or Expansion of Tourism Partnership New Marketing Campaign Restarting of Research Baselines

Principal Service Manager Culture, Tourism and Sport Any Questions Asa Morrison Principal Service Manager Culture, Tourism and Sport Waveney District Council asa.morrison@waveney.gov.uk www.visit-sunrisecoast.co.uk