Local Authority Declaration for Sugar Reduction and Healthier Food © Chris Young

“One out of five children in London is overweight or obese before they start primary school. That number rises to one out of three by the time they start secondary school. It is the single biggest issue that is affecting our children’s lifelong health and their opportunity to have the best start in life. This is simply not good enough and it is a situation we should not tolerate.”  Sadiq Khan, Mayor of London

Introduction Public commitment endorsed by elected leaders and senior officials Take at least six different actions across six different key areas Report progress annually Existing and new initiatives

Areas of action 1 – Tackle advertising and sponsorship 2 – Improve the food controlled or influenced by the council and support the public and voluntary sectors to improve their food offer 3 – Reduce prominence of sugary drinks and actively promote free drinking water 4 – Support businesses and organisations to improve their food offer 5 – Public events 6 – Raise public awareness

Blackpool example Five months from first internal discussions to sign-up Obesity featuring in national and local media (#GULPchallenge) Anxieties (loss of revenue) vs. right thing to do Internal agreement about priority areas

Next steps Launch 15 November, City Hall Measure in Good Food for London report from 2017 Promotion © LB Tower Hamlets

Sofia Parente, London Food Link Officer Thank you! Sofia Parente, London Food Link Officer sofia@sustainweb.org 020 7837 1228