Types of Websites.

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Presentation transcript:

Types of Websites

1. Web Portals A site that helps users locate information that is dispersed throughout the Web. A portal presents and organizes information regarding other sites. (Amazon not a portal b/c provide info only about its own products) Offers services such as search engine, email and news.

Examples of Web Portals Google.com Yahoo.com AOL.com MSN.com

2. B2B (Business to Business) Examples: Bombardier IBM

3. B2C (Business to Consumer) Goals when developing online sales: Reinforcing the brand Gaining customer’s trust and loyalty Fulfilling consumer needs Differentiating product from competition Making shopping experience easy and enjoyable Providing quality customer service Discussion questions: Have you shopped online? From where – what products? Good or bad experience?

Facts about E-Commerce (Update data) Prevalence of e-commerce usage within various world regions (Miletsky pg. 299) Most popular online purchases (Pg. 300) How shoppers decide from which online store to buy online (Pg. 303) Demographic Breakdown of online shoppers (pg. 305) Reasons for shopping online (pg.305) Perceived drawback of shopping online (pg. 306)

4. C2C (Consumer to Consumer) Consumers marketing and selling products directly to other consumers. Examples: (FIND ARTICLES) eBay.com (online auction site – takes small commission but little markup) Craiglist.com (Web-based classified ads) (Include interesting example of “Red Paper Clip – House) Discussion question: Who has used these sites

5. Social Media Sites Sites that facilitate a user’s personal expression and interaction with others. Advertising is the main source of revenue. Sites include blogging capabilities, photo and video sharing, message boards, chat rooms and more.

Hybrid of e-commerce and social networking Lockerz.com

Primary goal is to provide information 6. Informational Primary goal is to provide information Main source of revenue for commercial informational sites is advertising Higher traffic rates will generate higher advertising rates.

Informational sites need to ensure that the information they provide is: Interesting to target market Updated regularly Highlighted in a marketing campaign

Examples of Informational sites Globe and Mail Rotten tomatoes WebMd

Main source of revenue for entertainment sites is advertising Examples: YouTube Gaming sites