Www.AskDoctorG.com Claim Your Expertise Deborah Giboa, MD.

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Presentation transcript:

www.AskDoctorG.com Claim Your Expertise Deborah Giboa, MD

WHY SHOULD YOU? Grow Earn Preach HELP PEOPLE!

WHAT DOES IT GET YOU? Conference speaker Book published Columnist Brand ambassador Attendees at a session Consulting gigs Columnist TV appearance Advisory Board Collaboration Community Product development $$$$

EXPERT IN WHAT?! Look at your content Ask your tribe Survey your audience Training+Experiences (ALL)+POV What problem do you want to solve?

WHICH SILOS? Digital content: Blogging, Social media, Guest writing, Video… Published work: Books, Magazines, newsletters… Speaking: live events, webinars, ecourses… Media: interviews, quotes, podcasts… SOCIAL GOOD

HOW TO CLAIM YOUR EXPERTISE Become the go-to source: For Friends For organizations For Communities For Media: HARO helpareporter.com

Pick a topic you know well Start with a compliment Give two juicy answers Powerfully pitch your expertise Tease more answers Promise QUICK turnaround

CLAIM YOUR EXPERTISE

GETTING THE GIGS Who needs your message? Where are you already in? Who do you know? Who could you meet?

HOW DO YOU GET IT? Find a connection ID the decision-maker. ~ Never take a no from someone who doesn’t have the power to give a yes. ~Ask great questions. ~Name the problem you can solve. Be more than they imagined!

HOW DO YOU GET PAID? What’s your “happy” price? Saying yes to something means saying no to something else You owe it to someone

Private page for Pittsburgh Alliance: www.AskDoctorG.com/join /AskDocG @AskDocG

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