Point, explain and explain (3) Short 2 part definition 1 part definition & example Point and explain (2) Point, explain and explain (3) Outline (2 or 3 marks) What is meant by … (2 marks) Explain (3 marks) Use words like – results in, leads to, means that, because Using your knowledge …. Assess (10) Exam technique Choice (6 or 8) As with discuss but more detail 4 paras Discuss/Assess Evaluate (6,8,10) 3 paragraphs RELATE TO CASE STUDY Make decision 2 developed points (for same choice or 1 of each)` 3 paras Relate to case study 2 to 3 developed points Positives and negatives CONCLUSION

Application There are a great deal of marks available on the exam paper for application. Think about C U PS C = Competitors U = U S P P = Product S = Scenario Make sure you have read the case studies VERY carefully, they have been written for a reason.

General points If there is a case study or a business named then RELATE YOUR ANSWER TO THE BUSINESS For calculations always show workings You can also get marks for showing formula * means marks for use of business terminology and quality of written work Use paragraphs for higher mark questions Underline trigger and other key words