Grobalization/glocalization of Something/nothing TV formats

Glocal Grobal Local-driven; often exists in a global context (for example, immigrants-opened restaurant.) A powerful entity (such as corporation) imposes its will on the local.

“Indigenously conceived” (p “Indigenously conceived” (p. 173) and controlled, rich distinctive flavor. “centrally conceived, controlled” (p. 172), no distinctive flavor. Something Nothing

Glocal Something Nothing Grobal Craft Barn Local Crafts Craftsperson Demonstration Souvenir shop Tourist Trinkets Souvenir Shop Clerk Help Yourself Museum Touring Art Exhibition Knowledgeable Guide Guided Tour of Collection McDonald’s Big Mac McWorker Drive-Thru Window Glocal Something Nothing Grobal Fig. 8.1 The relationship between glocal-grobal and something nothing with examples

Glocal Something Nothing Grobal A Boston translation Boston Public Market Duck Tour Museum of Fine Arts Dunkin’ Something Nothing Grobal A Boston translation

1. Global (commercially driven) English-speaking or dubbed from English From the U.S. and the U.K. to the rest of the world The exception is Japanese animation.

Two directions of flows: 1. Dominant (global North with U.S. being the core) 2. Contra-flows (peripheries to the Global North; but also South-South flow).

Contra flow Dominant flow Dominant flow

Dominant, global media flows U.S. leaders in global media export market. U.K. the leader in selling TV formats

The Canadian Idol – a.

Contra-flows (transnational, geo-cultural) Easternisation and south-south (e.g. Bollywood films exported to Africa) Origins from China Japan, S. Korea, Brazil, and India Urban creative hubs: Cairo (Arabic TV dramas), Hong Kong (films and music), Mumbai (films and music) South to North flow: Telenovelas, Korean/Indian films, Al Jazeera

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