Section 12.1 Section 12.2 Discuss the functions of a Web site Create a feedback form Compare and contrast option buttons and check boxes Section 12.2 Explain the use of privacy policies Compare and contrast Web site privacy and security Discuss security measures used by e-commerce sites

Examining an E-commerce Web Site pp. 320-327 Examining an E-commerce Web Site 12.1 Guide to Reading Main Ideas Many e-commerce sites exist to provide information about a company and its products. Feedback forms allow visitors to share their thoughts about the business, the products, and the site. Key Terms feedback form scroll box option button check box

Examining an E-commerce Web Site pp. 320-327 Examining an E-commerce Web Site 12.1 Examining the WebTee.biz Site Many businesses use Web sites to present information about their products and services. The WebTee.biz Web site is a B2C e-commerce site. The site performs several functions: It gives the company a presence on the Web. It showcases the company’s products and services. It gives visitors a chance to contact and interact with the company in various ways.

Examining an E-commerce Web Site pp. 320-327 Examining an E-commerce Web Site 12.1 Examining the WebTee.biz Site The WebTee.biz Web site consists of five main pages, with a child on one of the pages. Home Products FAQ Press Release Contact Us Order Form

Examining an E-commerce Web Site pp. 320-327 Examining an E-commerce Web Site 12.1 Enhancing the WebTee.biz Site You can enhance a simple site like the WebTee.biz site with certain useful features: Feedback form Scroll box Option button Check box option button A type of form field that allows visitors to choose only one option from a list of available options; also known as a radio button. (p. 324) check box A form field option that allows visitors to choose as many items from a list as they desire. (p. 326)

Examining an E-commerce Web Site pp. 320-327 Examining an E-commerce Web Site 12.1 Enhancing the WebTee.biz Site Check boxes allow visitors to select as many choices as they desire.

Examining an E-commerce Web Site pp. 320-327 Examining an E-commerce Web Site 12.1 Activity 12A – Exploring the WebTee.biz Web Site (p. 321) Activity 12B – Adding a Feedback Form (p. 323) Activity 12C – Adding Option Buttons (p. 324) Activity 12D – Adding Check Boxes (p. 326)

Web Site Privacy and Security pp. 329-333 Web Site Privacy and Security 12.2 Guide to Reading Main Ideas E-commerce sites work to maintain the privacy of their customers. They must also try to ensure that business conducted over the Internet is secure. Key Terms privacy cookie privacy policy security data encryption SSL (Secure Socket Layer) digital certificate

Web Site Privacy and Security pp. 329-333 Web Site Privacy and Security 12.2 Web Site Privacy While customers have an expectation of privacy on the Web, many e-commerce sites use cookies to gather information. Many Web sites post privacy policies to explain to users how they can control the amount of information they give to the sites. privacy The ethical online collection and use of visitors’ personal information. (p. 329) cookie A small data file that a Web site writes to a visitor’s hard drive containing personal information such as login or registration information. (p. 329) privacy policy A written statement that outlines what information the Web site collects about visitors and explains how that information will be used. (p. 330)

Web Site Privacy and Security pp. 329-333 Web Site Privacy and Security 12.2 Web Site Security E-commerce companies must be very concerned with security issues. Some effective ways to protect information on the Web are: Data encryption Digital certificates security The protection of data from unauthorized access, both on the Web server and during transmission over the Web. (p. 331) data encryption Security measure in which sensitive information is encoded and decoded as it is transferred across the Internet. (p. 332) digital certificate A document issued by an independent certification authority that confirms a business’s credentials. (p. 332)

Web Site Privacy and Security pp. 329-333 Web Site Privacy and Security 12.2 Web Site Security The most commonly used data encryption method among Web site publishers is SSL (Secure Socket Layer). SSL uses an encryption algorithm specifically designed to protect data transmitted across the Internet. Secure Socket Layer (SSL) An authentication and encryption method developed by Netscape Communications used to protect communications between client and server. (p. 332)

Web Site Privacy and Security pp. 329-333 Web Site Privacy and Security 12.2 Web Site Security Double-clicking on the SSL padlock allows you to view a site’s digital certificate.

Web Site Privacy and Security pp. 329-333 Web Site Privacy and Security 12.2 Activity 12E – Adding a Privacy Policy (p. 330)

Chapter 12 Resources For more resources on this chapter, go to the Introduction to Web Design Web site at webdesign.glencoe.com.