Keith Osborne Working In Partnership with the Leisure Industry

Draw a cat

A few rules for the session Hands up if you do. 7Think of a sexy new name by the end of the day

Our journey today Look at the market sectors Identify what good looks like for us Identify what the leisure operators want Discuss our approach and ideas to create a partnership Clarify our tools + unique selling points 7Think of a sexy new name by the end of the day

Lets get into smaller groups 7Think of a sexy new name by the end of the day

First lets clarify what the leisure market is Sports Centres – Local authority, CCT’ed Private health clubs – DLL, Nuffield Health Dual use facilities – School sites, Independent, LA, Trusts Hotels – Holiday Inn, Hilton Corporate – HSBC, Barclays, 7Think of a sexy new name by the end of the day

What does good look like for us Discuss and create a list 7Think of a sexy new name by the end of the day

What does the leisure operator want Discuss and create a list 7Think of a sexy new name by the end of the day

What tools do we have to our disposal Discuss and create a list 7Think of a sexy new name by the end of the day

Agree our approach Discuss and create a list 7Think of a sexy new name by the end of the day

Other stuff to consider Individually you are weak, together we are strong Look at chains, sell once and get the lot Work with other clubs, swimming, Tri etc National RLSS initiatives, raises profile Failing to prepare, is preparing to fail 7Think of a sexy new name by the end of the day

Who is our SS(Student of the session) 7Think of a sexy new name by the end of the day

Thank you 7Think of a sexy new name by the end of the day