Military Saves Quarterly Meeting 22 October 2014 Nancy Register

Military Saves Quarterly Meeting AGENDA 1000-1015 Welcome and Introductions   1015-1025 DoD Office of Personal Finance Update; MSW 2015 and DoD Financial Readiness Roundtable (Brenda McDaniel, OSD; Military Community & Family Policy) 1025-1125 Military Saves Update & Military Saves Week 2015 Organizations and Installation Planning (James Lander, Military Saves Director) 1125-1135 America Saves Update & America Saves Week 2015 (Katie Bryan, Communications Manager, America Saves) 1135-1200 Military Saves Week 2015 Communication Timeline (James Lander, Laura Roler, Military Saves Associate) 1200-1300 Meeting Adjourned; Lunch

Department of Defense Financial Readiness Brenda McDaniel, Program Manager, Personal Finance, Office of Family Policy/Children &Youth Office of the Deputy Assistant Secretary of Defense 22 October 2014

CJCS and Senior Enlisted Advisor Memo

Pentagon Financial Fair Participants Association of Military Banks of America Consumer Federation of America Defense Civilian Personnel Advisory Service Defense Credit Union Council Department of Housing & Urban Development Department of Veterans Affairs FDIC Federal Trade Commission FINRA Investor Education Foundation Military OneSource National Military Family Association National Association of Federal Credit Unions National Credit Union Administration Navy Federal Credit Union Office of the Comptroller of the Currency Pentagon Federal Credit Union Personal Financial Counselors Securities & Exchange Commission Social Security Administration Thrift Savings Plan USDA

The Financial Readiness Roundtable American Financial Services Association Education Foundation (AFSA) Association of Military Banks of America (AMBA) Better Business Bureau (BBB) Consumer Federation of America (CFA) (Military Saves) Consumer Financial Protection Bureau (CFPB) Defense Credit Union Council (DCUC) Federal Deposit Insurance Corporation (FDIC) Financial Industry Regulatory Authority (FINRA) Federal Trade Commission (FTC) National Association Federal Credit Union (NAFCU) National Credit Union Administration (NCUA) National Foundation for Credit Counseling (NFCC) National Institute of Food and Agriculture (NIFA) National Military Family Association (NMFA) Security Exchange Commission (SEC) DoD State Liaison Office OUSD (Comptroller) Military Community Family Policy Transition to Veterans Program Office

Military Saves 2015 Background: Military Saves is co-sponsored by the Consumer Federation of America and the Department of Defense. Active participation and support from the Office of the Secretary of Defense, the Army, Marine Corps, Navy, Air Force, National Guard, Reserves and the US Coast Guard.   Goals: Increase Participation Foster Partnerships Increase Financial Readiness and Stability Audiences Stakeholders Key Messages: CJCS and Senior Enlisted Advisor Memo Talking Points Strategy and Process "Set a Goal, Make a Plan, Save Automatically!”

Military Saves Quarterly Meeting Military Saves Week Report 2014

Military Saves Quarterly Meeting #MSW2015 Military Saves Week 2015 Kick Off! February 23rd – February 28th Chairman GEN Dempsey and Senior Enlisted Advisor to the Chairman, Sgt Maj Battaglia released a public service announcement in support of Military Saves Week and each year sign the Memo for Chief of Military Services to kick off the Military Saves campaign for the year.

Military Saves Quarterly Meeting #MSW2015 Set a Goal. Make a Plan. Save Automatically.

Military Saves Quarterly Meeting #MSW2015 Set a Goal. Make a Plan. Save Automatically.

How to Help Servicemembers & Their Families Save? Military Saves Quarterly Meeting Installations, Commands, and Readiness Centers How to Help Servicemembers & Their Families Save? Encourage servicemembers and their families to take the Military Saves Pledge, a commitment to begin the journey toward increased financial readiness. Encourage servicemembers and their families to create automatic contributions to a savings account. Promote increasing the amount they save by 1%. Encouraging them to use pay increases to increase their savings. Conduct savings workshops and presentations in collaboration with on-base financial institutions on topics relevant to your installation community.

How to participate in Military Saves Week? Military Saves Quarterly Meeting Installations, Commands, and Readiness Centers How to participate in Military Saves Week? Obtain a signed Commander’s Proclamation and encourage uniformed leadership to support efforts through communications channels. Set a goal for the number of pledges to can achieve during the week. Promote and provide opportunity for individuals (servicemembers, their family members, DoD civilians, and national guardsmen and reservist) to the Military Saves pledge. Partner with non-profit organizations and on-base financial institutions to and increase awareness and visibility.

Military Saves Quarterly Meeting Financial Institutions Why your institution should participate Your branch or credit union will benefit from participating in Military Saves Week 2015 by supporting servicemembers and their families to become more financially fit. Saving through direct deposit and embedded pledge form on your website will increase customer accounts. To boost overall savings rates for servicemembers and their families. Participating in Military Saves Week supports the marketing of your incentivized products, accounts, and services. Register TODAY as a participating organization at MilitarySaves.org

Promote: Military Saves Quarterly Meeting Financial Institutions Sign Up Your Branch or Credit Union for Military Saves Week 2015! Promote: To new and existing customers and community partners utilizing co-branding materials and resources during Military Saves Week New and existing products, accounts, and services that incentivize savings during the week The message of savings within branches with Military Saves materials and recourses Outreach through press releases/events, social media venues, blogs and local media

Inform: Military Saves Quarterly Meeting Financial Institutions Sign Up Your Branch or Credit Union for Military Saves Week 2015! Inform: Offer marketing materials and resources that encourage positive savings behavior Include messaging promoting Military Saves Week on your website, newsletter, and/or blog. Communicate your participation in MSW regularly to individuals and partners through reminder emails. Tweet and post social media messages included in Partner Packets to Facebook and Twitter Organize promotional events, financial seminars, workshops in partnership with PFMs and BLOs

Act: Military Saves Quarterly Meeting Financial Institutions Sign Up Your Branch or Credit Union for Military Saves Week 2015! Act: Sign Up your financial institution to participate in MSW 2015. Embed Pledge Form on your institution public website, integrating form with products. Text Messaging (institutions currently utilizing platform) reminding savers about their saving goals. Market appropriate savings accounts, IRAs, CDs, and other wealth building accounts Collaborate with instillation leadership, through PFMs and BLOs to increase participation

Account Information & Photos: Military Saves Quarterly Meeting Financial Institutions Sign Up Your Branch or Credit Union for Military Saves Week 2015! Account Information & Photos: Number of new accounts opened during your promotion for Military Saves Week. Number of automatic deposits set up during your promotion for Military Saves Week. Number of dollars added to existing accounts during your promotion for Military Saves Week. How many individuals where you able to reach during the Military Saves Week? How did you partner with installation leadership to promote the Military Saves pledge? Please share your success stories and photos for inclusion into the Military Saves Report. Which of the following did you offer during Military Saves Week 2015? (select all that apply) Gifts or bonus incentives for opening accounts Gifts or bonus incentives for adding to accounts Special interest rates for opening accounts (what was the rate?) Prizes or drawings

Military Saves Quarterly Meeting Non-Profit Organizations How to participate in Military Saves Week? Sign your organization up to participate in Military Saves Week 2015! Partner with on-base financial institution, Military Saves campaign director, or Family Readiness Center to make free presentations to servicemembers and families on financial topics such as retirement, credit counseling, basics of mortgage financing, and more. Work with on-base financial institutions and PFMs to and increase awareness and visibility. Promote and provide opportunity for individuals (servicemembers, their family members, DoD civilians, and national guardsmen and reservist) to take the Military Saves pledge.

Military Saves Quarterly Meeting Non-Profit Organizations How to participate in Military Saves Week? Use Facebook and Twitter to post messages and resources included in Partner Packets Embed Military Saves pledge form on your organization’s public website. Please share your favorite/success stories and photos from your events, we want to promote them on the Military Saves website and feature them in next year’s report.

Military Saves Campaign Year-Long Effectiveness 50,000 Total Pledges and Re-pledges for 2015! Increasing the number of Military Saves pledges 23,254 Total Pledges and Re-pledges to date: Army 8435, Air Force 8119, Navy 3301, USMC 2655, USCG and National Guard 744 Financial Institutions Relationship building with Banking Liaison Officers, Personal Financial Manager/Counselors, and uniformed command leadership Organizations Identify events, activities, and points of engagement beyond Saves Week FINRA provides Military Saves with a myFICO credit score code for servicemembers and their spouses to access their credit score for free when they take the pledge, throughout the year. Installations Workshops, Personal Financial Counseling, and Monthly Financial Seminars

Communications Strategy MilitarySaves.org

Next Meeting – Save the Date January 2015 1000-1300 National Association of Federal Credit Unions (NAFCU) 3138 10th St North, Arlington, VA