The Changing Economics of Newspapers Sept 19, 2016
Traditional Model Advertisting revenue Subscriptions Commerical Classified Subscriptions Importance of sports, comics, advice, etc. in maintaining regular readers Result: subsidy of news operations Why? Public service Prestige, tradition
Effect of the Internet Rise of Internet Revenues Loss of newspaper “monopoly” on reaching people Effect on advertising revenue Print and online advertising Future of online advertising
Possible Responses Make readers pay Reorganization Limit access to subscribers Micro-payments Reorganization Premium content subsidizing news Division between “tiers” of newspapers Greater role of non-profits Greater role of non-professionals