Figure 1. Stimulus-response Model From: ESG Market Summary Report: Decision Analytics: Building the Foundation for Predictive Intelligence and Beyond. Source: Enterprise Strategy Group, 2014. Created for , Guest. IP Address: 37.44.194.145 © 2014 Enterprise Strategy Group, Inc. All Rights Reserved 1

Figure 2. Decision Model From: ESG Market Summary Report: Decision Analytics: Building the Foundation for Predictive Intelligence and Beyond. Source: Enterprise Strategy Group, 2014. Created for , Guest. IP Address: 37.44.194.145 © 2014 Enterprise Strategy Group, Inc. All Rights Reserved 2

Figure 3. Decision Analytics Model From: ESG Market Summary Report: Decision Analytics: Building the Foundation for Predictive Intelligence and Beyond. Source: Enterprise Strategy Group, 2014. Created for , Guest. IP Address: 37.44.194.145 © 2014 Enterprise Strategy Group, Inc. All Rights Reserved 3

Figure 4. Toward a Decision Analytics Reference Model From: ESG Market Summary Report: Decision Analytics: Building the Foundation for Predictive Intelligence and Beyond. Source: Enterprise Strategy Group, 2014. Created for , Guest. IP Address: 37.44.194.145 © 2014 Enterprise Strategy Group, Inc. All Rights Reserved 4

Figure 5. Decision Analytics Reference Model From: ESG Market Summary Report: Decision Analytics: Building the Foundation for Predictive Intelligence and Beyond. Source: Enterprise Strategy Group, 2014. Created for , Guest. IP Address: 37.44.194.145 © 2014 Enterprise Strategy Group, Inc. All Rights Reserved 5

Figure 6. The Decision Analytics Continuum From: ESG Market Summary Report: Decision Analytics: Building the Foundation for Predictive Intelligence and Beyond. Source: Enterprise Strategy Group, 2014. Created for , Guest. IP Address: 37.44.194.145 © 2014 Enterprise Strategy Group, Inc. All Rights Reserved 6

Figure 7. Selected Predictive Intelligence Use Cases From: ESG Market Summary Report: Decision Analytics: Building the Foundation for Predictive Intelligence and Beyond. Source: Enterprise Strategy Group, 2014. Created for , Guest. IP Address: 37.44.194.145 © 2014 Enterprise Strategy Group, Inc. All Rights Reserved 7