Used Car Advanced Ad brings Connect & Target uses the power of data to help you find the buyer, before the buyer finds a dealer. Tap into the power of data Used Car Highlight lets you engage with KBB.com shoppers while they’re doing their research by matching their most relevant search criteria to your inventory. Used Car Advanced Ad brings in-market shoppers to your website or VDPs by displaying relevant inventory to them on Autotrader and across the internet. New Car Advanced Ad sways shoppers even after they’ve left Autotrader and KBB.com by serving them relevant OEM specials, financing and incentive offers. WHY KELLEY BLUE BOOK AND AUTOTRADER? Kelley Blue Book and Autotrader combined are 33% more effective in converting online traffic into dealership foot traffic than the next leading third-party site. No one else identifies more in-market shoppers and uses the data to your advantage by placing you directly in front of them precisely while they’re searching for their next car. 33% Source: 2017 Cox Automotive Car Buyer Journey Study