The Official Breakfast of IHOP

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Presentation transcript:

The Official Breakfast of IHOP

Target Market Customer Parents of school-age children Working adults Consumer School kids Adults

Branding Brand extension IHOP restaurants are branching into frozen foods

Packaging White & blue box Separate compartments for each food item Information on box

Features & Benefits Features Benefits Pre-cooked Full meal Easy to make IHOP pancakes Benefits Fast Old fashioned breakfast Convenient Loyal Customers

Price Skimming No one else has IHOP pancakes!

Promotion Posters in IHOP restaurants “New Item” signs in frozen food area Freezer in IHOP restaurants Commercials Magazine ads

Place Super Target Super Walmart Dominick’s Jewel IHOP

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