HORIZON SCANNING The Investment Litmus Test Communications Services Industry

(c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved An orderly method Here we use the SATERPLIDE acronym to prompt the scan for future events and their consequences. The segments are: Social (See Maslows’s Hierarchy of Human Needs) Approach (First response to an issue) Technology (Applying our innovation to reliable approaches) Economic (The benefits in productivity from technology) Resources (Human and Natural, required and consumed) Political (Ownership rights of tribes to resources) Legal (Administration of political resolutions) International (Resolution of international differences) Demographic (Population shift to better circumstances) Environment (Built by Humans and by Nature, our impact) (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

(c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved An orderly method Note that there is a series of cause-and-effect relationships going around the circle.   This discovery technique ensures thorough scanning in our due diligence process. (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

(c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved SOCIAL Segment Maslow’s Hierarchy of Human Needs Creativity Respect Acceptance Comfort Survival Problem Solving What do you know? Observing local customs A roof over your head If your life is at risk, you may compromise on the items above survival (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

(c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved Human Need: High quality communications services from sustainable sources (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

(c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved APPROACH Segment What to do if your human needs are being frustrated? NEED APPROACH Survival Flee, Fight, Comfort Build, Adapt Acceptance Join, Communicate Respect Learn, Teach Creativity Design, Invent Continuous launching of new electronics products may lead to consumer push-back. (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

(c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved TECHNOLOGY Segment How to make a successful approach re-useable & reliable? Industry consolidations may lead to fewer players, reduced complexity. (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

(c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved ECONOMIC Segment How does the technology improve the quality of life? There are few jobs not made easier with communications technology (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

(c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved RESOURCES Segment What are the human and natural resources required to sustain the economic activity? – Energy & Internet to start with (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

POLITICAL Segment The communications services industry supply chains have political intersections between the regulators and suppliers of the various resources. The World Economic Forum assists with exchange of political views (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

(c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved LEGAL Segment Communications services industry operating procedures require detailed regulation for their success. Privacy issues are important. (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

INTERNATIONAL Segment How are differences between international systems resolved? (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

(c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved DEMOGRAPHIC Segment What is the impact of economic success of chemicals manufacturing on population mix and location? In the case of China, the communications services industry has supported development activities of all kinds. These have resulted in migration towards the east coast. (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

(c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved ENVIRONMENT Segment What is the impact of economic success of building on the natural and the built infrastructure? It seems that communications services, using moderate energy levels and radio waves, may be only a moderate polluter (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved

Next steps: Identify the future event labels (c) Copyright 2012 Amplios Consultants Pte Ltd All rights reserved