Average Time Spent With National Cable TV News Among News Consumers Increased By 28% In The Past Year Average Weekly Time Spent With News Content Among.

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Presentation transcript:

Average Time Spent With National Cable TV News Among News Consumers Increased By 28% In The Past Year Average Weekly Time Spent With News Content Among News Consumers (Adults 18+) (Hr:Min) +28% 6:28 5:03 4:30 4:27 -1% +1% 2:06 2:07 1:14 +54% 0:48 +22% 0:18 0:22 Reflects “all in” consumption, not just video viewing Igniting today’s headlines Source: Nielsen Total Audience Report Q4 2016 – Adults 18+. National TV News (Nielsen National Television Panel, News summary type code, Broadcast – ABC, CBS, FOX, NBC, TEL, UNI; Cable – CNBC, CNN, FOXNC, MSNBC); Local TV News (Nielsen 25 LPM Markets, Local news genre, Broadcast – ABC, CBS, FOX, NBC, TEL, UNI); PC News (Netview, Current Events & Global News subcategory): Smartphone News (EMM, Current Events & Global News subcategory). “Time Spent” reflective of news consumers only. Average week across the year. Local Cable TV News data is not available within the report.

Average Time Spent With National Cable TV News Among “Millennial” News Consumers Increased By 53% In The Past Year Average Weekly Time Spent With News Content Among News Consumers (Adults 18-34) (Hr:Min) +53% -2% +3% +42% +7% Reflects “all in” consumption, not just video viewing Igniting today’s headlines Source: Nielsen Total Audience Report Q4 2016 – Adults 18-34. National TV News (Nielsen National Television Panel, News summary type code, Broadcast – ABC, CBS, FOX, NBC, TEL, UNI; Cable – CNBC, CNN, FOXNC, MSNBC); Local TV News (Nielsen 25 LPM Markets, Local news genre, Broadcast – ABC, CBS, FOX, NBC, TEL, UNI); PC News (Netview, Current Events & Global News subcategory): Smartphone News (EMM, Current Events & Global News subcategory). “Time Spent” reflective of news consumers only. Average week across the year. Local Cable TV News data is not available within the report.